Rolex is a brand that has built itself as the one the world’s most valuable brand through decades of flawless production and resolute commitment. A name that encapsulates the history of men, their revolutionary movements as well the glory of human ingenuity, Rolex is a celebrated brand that literally towers over the rest in terms of performance, value, design, commitment and endeavour. Its is not so much the vision of dominating the market that has propelled Rolex to such an amazing height of success, as its willingness to outperform, outclass and outrival with the ambition of employing ground breaking ingenuity in its products and this is what is responsible for catapulting Rolex to the upper limit of the perfection. The most conspicuous aspect of Rolex has been to ensure that each of its watches is not merely a timepiece but rather a symbol of ingenuity, master craftsmanship and courage. These qualities that are forever associated with Rolex make it an immensely coveted brand that organisations and individuals from around the world vie to partner. The very name exudes such remarkable magnitude and presence that even as a symbol Rolex has gone far beyond the limitations of a watch manufacturing company and transformed into an icon the world recognises.

As a part of its rudiment Rolex supports and sponsors numerous art and sporting events along with awards that are given to exceptional; individuals that choose to make a difference in the world today. The only idea that Rolex endorses is - complete commitment to the pursuit of perfection in any form of human endeavour. Individual triumph lies at the heart of Rolex, a world celebrated brand, which stands for a rich legacy spanning over more than a 100 years. People around the world recognise and perceive Rolex as a synonym for perfection. In the land of ever-rising towers that almost seem to kiss the sky, in Dubai, block-by-block rises the monumental structure of the Rolex Towers. This iconic building is being constructed by a real estate development company by the name of Ahmad Seddiqi and Sons along with the exclusive retailer for the premium watches from Rolex in this region.

The immensely tall Rolex Towers will feature an all glass façade and will house retail outlets on the ground floor. Thirty floors of this iconic tower will house commercial space while 23 floors will contain residential apartments. The Rolex Towers will also include remarkable penthouses that offer excellent views of the Dubai skyline. Designed by a firm in Chicago by the name of Owings and Merrill that have the Burj Dubai and London’s Canary Wharf to their credit, the Rolex Tower is in line to become one of the most monumental structures in Dubai. All set to be inaugurated by the end of 2009 the Rolex Towers is perfect of example of exemplary design and combination of both form and functionality. Rolex Towers will add more importance to the well established world leader in premium watches. The ambition has always been to reach for the skies and with the coming of the Rolex Towers this ambition takes a literal turn and transforms the vision into an actual reality.