The word Rolex brings with it intangible aspects of prestige, exclusivity, perfection, stunning craftsmanship, passion, aspiration and trust. Created more than a hundred years ago, Rolex has risen from a single shop in England to become the world’s most respected, recognized and valued brand. Completely distinct in its style of operation and way of transforming the world by taking on the role of a guiding light, Rolex has set itself apart from all other brands in the world.

Right from the imaginative processes and devoted craftsmanship to groundbreaking features and alluring design every Rolex watch is a symbolic representation of the aspect of pursuing perfection. The creative vision of Rolex lies far beyond what might occur today and it takes into account almost all implications that could have its root in the present. Determined to change from a mere watch manufacturing company to visionary, Rolex propounds its collective aspiration for reaching for the zenith of achievement. Sponsoring a wide array of philanthropic initiatives around the world right from the Fisher House Foundation to Mentor and Protégé program and the Rolex Awards for Enterprise, it always aims for creating a ground that will inspire others to follow suit.

What the world does not realize is that Rolex draws its essence from an idea. The brilliant idea first took root in the mind of the legendary visionary Hans Wilsdorf. Almost a hundred years ago Hans Wilsdorf had understood the capacity of one and the consequent chain of events that can occur provided the precursor chooses to bring about a revolution. Abiding by this principal that was formulated and put into action many decades ago Rolex still diverts much of its resources and revenue to developing avenues for sporting events, arts and culture and a varied number of events that showcase the enormous talents and the exceptional ability of the human race.

Most of the events that Rolex creates not only honour and assists several individuals but also forms a gathering of people who together bear witness to achievement. The primary purpose of these events is to enable the congregation of people to celebrate humanity in all its glory and capacity. The will for change can only be brought about if the leader enables the people to follow the right path. From the legendary folklore told around camp fires to recent developments that almost seem implausible the most integral driving force has always been a leader or an inspiration that drives the idea.

The Rolex ambition has to been to lead this world towards an enlightened state of progress and development. Taking on the role of a beacon that guides people away from the darkness of apathy, lack of vision and truth of service towards the light of progress, dedication and aspiration for a higher purpose of life, Rolex ushers in a revolution that seeks to transform the world completely. In its quest to bring to 5the people a new dawn that is free from the shackles of unfulfilled ambition< Rolex takes on the part of a guiding force that inspires, fulfills and drives the heart and the mind to move ahead with immense aspiration.

Tags: fisher house, Hans Wilsdorf, Mentor and Protégé Program, rolex, Rolex Awards for Enterprise

This entry was posted on Thursday, July 30th, 2009 at 2:20 pm and is filed under Rolex Culture, Rolex Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.