Who Represents the True Spirit of Rolex More Than the Legendary Clint Eastwood?

Eastwood w/ DatejustLegendary actor and director Clint Eastwood truly represents the daring spirit of Rolex. At the age of 78, Clint Eastwood has been receiving accolades and awards for his performance in and direction of the film Gran Torino. Although primarily known as a successful action star, Eastwood has directed more films than Stephen Spielberg and George Lucas combined, and he has won two Academy Awards for directing. Earlier this year The Changeling, directed by Eastwood and starring Angelina Jolie, was released. In his acting career, Eastwood has worn a Rolex watch in several of his films. In Firefox, he wore a Rolex GMT Master with a Jubilee bracelet, and in the hit film, In the Line of Fire, he wore a two toned Rolex Datejust.

Gran TorinoIn 2007, French President Jacques Chirac awarded Eastwood the Legion of Honor, a rare distinction for an American citizen. Recognized around the world as a true artist of the cinema, Eastwood’s talent has evolved and expanded over the years. In Gran Torino, Eastwood plays with his classic Dirty Harry tough guy image by showing a similar character grown up to be a bitter, angry man. “You always look for a character that can go somewhere, start one place and go another,” Eastwood said in a voice that now is almost a whisper. “I was intrigued by the Gran Torino script because it was not only about the Hmong culture, which was new to me, but it is also a kind of statement that you’re never too old to learn tolerance and learn a lot of things. stainlesssteelDatejustw/blackdialOf course Walt Kowalski is a man who’s out of his time and he has trouble adjusting, but that makes hurdles to go over and they make the character fun to play.” Like Rolex, Eastwood has learned not only to love adventure and daring, but also the importance of giving back and helping his fellow man. It is hard to imagine an individual more deserving of wearing a Rolex watch than Clint Eastwood.

In Gran Torino Eastwood worked with an unknown cast of non-professional actors, including Bee Vang and Ahney Her, both born in the US to Hmong parents. “They were very nice kids and they were really earnest,” he says. “It’s interesting with the young people of the Hmong culture that, although they were born here, they all know the language of their parents and grandparents and they have a great respect for adults.” At 78, Eastwood demonstrates incredible energy and daring, continuing to evolve as an actor and an artist. If we could choose a Rolex watch for Clint Eastwood, a Rolex Stainless Steel Datejust with a Black Dial and a Fluted Bezel would be the perfect fit. With a combination of elegance and robustness, it matches the legendary character of this American icon.

2T Rolex DatejustGMT Master

Posted by John Lavitt on January 21st, 2009 and filed under Rolex Pop Culture, Rolex Watches | No Comments »

Harrison Ford Wears A Rolex — Why Not Indiana Jones?

Indiana JonesArguably, the most successful actor of his generation in terms of the box office, Harrison Ford chooses to wear a Rolex Datejust in his everyday life. In the thriller Frantic, renowned director Roman Polanski has Harrison Ford’s character wear a stainless steel Datejust on a Jubilee Bracelet. If one legendary film character, however, definitely should have worn a Rolex, the adventurer’s watch, it is Ford’s greatest creation, Indiana Jones. In relation to Ford’s mastery of the character, one critic wrote, “Harrison Ford is Indiana Jones. He owns the role like a seasoned Rolex.” Furthermore, like the conquerors of Mount Everest or the divers in the ocean’s deepest depths, Indiana Jones represents the very essence of Rolex quality and daring. Yet, for some unknown reason, George Lucas and Stephen Spielberg never gave Indiana a Rolex watch to wear on his wrist. Even worse, they made Harrison Ford stumble through the final film, Indiana Jones and the Kingdom of the Crystal Skull, backed by a bad plot and a terrible screenplay. If Indiana Jones had worn a Rolex watch in the last film, he might have been checking the time to see when it would be over like members of the audience.

The plot line left many patrons not merely bored, but angered, as illustrated by a controversial South Park episode, which left Kyle moaning about the third film’s Alien’s. If you did not see the film, are you shaking your head right now? Aliens in an Indiana Jones story just reduces it to the absurd and mocks the classic adventure roots of the character. Indeed, Indiana Jones and the Kingdom of the Crystal Skull was a mockery of perhaps the greatest adventurer in modern film. Moreover, not giving Indiana Jones a Rolex is simply doing him a great disservice. First, as you can see from the pictures, Harrison Ford looks great in a Rolex watch, whether it is silver or gold. Second, like the real life adventurers that Rolex has teamed up with over the last century, Indiana Jones represents the best of man’s daring and courageous spirit. Nothing, not even Nazis or a tunnel overflowing with the grossest bugs you could possibly imagine, ever stopped Indiana from achieving his goals. In real life, Harrison Ford looks positively awesome in his Rolex Datejust. Indiana Jones may have done better with a Rolex GMT Master II, a Rolex Explorer, or even a Rolex Submariner like James Bond. In the end, Indiana should have had a better send-off in terms of a quality film and a Rolex on his wrist.

Ford w/ Rolex55i8_daytona-f2

Posted by John Lavitt on January 16th, 2009 and filed under Rolex Pop Culture, Rolex Watches | No Comments »

Flavor Flav Needs To Add A Rolex To The Hanging Clock!

Flav & The Flavor of Love GirlsIn a recent entry in the Rolex Forums, Chris in Melbourne reported on his encounter with Flavor Flav in Australia. Taking a break from his hit television show Flavor of Love where women compete to be the next Mrs. Flavor Flav, the extravagant rapper who wears a series of huge clocks around his neck was touring with Public Enemy. Known for contributing the hit song Fight the Power to Spike Lee’s iconic film Do The Right Thing, Public Enemy was the cornerstone of politically conscious rap in the 1990s. The band became so famous that action figures of Flavor Flav and Chuck D were sold. Chris in Melbourne clearly understood that Flavor Flav needed to complement the clock hanging from his neck with a Rolex luxury watch on his wrist.

Public EnemyIn his description of the encounter, Chris wrote: “While waiting (at the Melbourne airport), I noticed a group of young men (who obviously weren’t from these parts). Well, I’ve never seen so much ‘bling’ on a bunch of blokes in all my life! I noticed one guy wearing a clock (running an hour fast) around his neck. It was the US band Public Enemy . . . most of the guys in the group were wearing some pretty flashy watches including some that appeared almost totally covered in ‘ice’. The pick of the bunch for me however, was an 18 Ct Yellow Gold Daytona on a honey colored strap that really caught me eye.”

In Yahoo Answers, when asked why does Flavor Flav wear that clock, the winning answer was, “He said that he wears it because time is the most important element in our lives so he wears it to represent that belief.” Another popular answer was, “The man is reportedly worth 90 million dollars. You’d think he would buy a Rolex!” On the respected music blog site Grits And Porgies, the blogger provided a more philosophical perspective by commenting: “To the untrained eye Flavor Flav may have looked like your typical rapper, sweatsuit, sunglasses, gold teeth, and sneakers. But instead of sporting Rolex watches and jewelry, Flavor Flav decided it would be more fashionable to wear giant clocks around his neck.” Nevertheless, even if Flavor Flav keeps the clock hanging, he still needs the precision and quality of a Rolex on his wrist. So what kind of Rolex should the rapper acquire?

On the Melrose Jewelers site, there is a Men’s Rolex Day Date Super Presidential watch with just the perfect mix of philosophical precision and beautiful bling to meet the needs of Flavor Flav. In 18k yellow gold, the luxury watch has a custom champagne diamond dial with eight round and two baguette cut diamonds. The “Super” Presidential is a name given to the Men’s Rolex Day Date Presidential with both “Pave” diamond band and diamond lugs in addition to the classic diamond dial and diamond bezel. New “Super” Presidential models as issued by the Rolex factory are very rare. Wearing such a watch is nothing less than remarkable, making the luxury model a perfect fit for a remarkable man like Flavor Flav. After all, such a talented performer needs not only to have a clock around his neck, but also a Rolex Day Date Super Presidential watch on his wrist.

Flavor FlavRolex Day-Date

Posted by John Lavitt on January 7th, 2009 and filed under Rolex Pop Culture, Rolex Watches | No Comments »

Preparing For the Rolex 24 At Daytona, Danica Patrick Needs A Rolex Watch

Danica PatrickRacing superstar Danica Patrick has joined a long list of motorsports superstars that have signed up to compete in the 47th anniversary Rolex 24 at Daytona on January 24-25, 2009. The grueling 24-hour race demands the very best from the competitors if they are not only trying to win, but also even finish. As a trailblazer, Danica Patrick last season became the first woman to win an IndyCar Series race. Although she failed to finish the Rolex 24 in 2006, she is back after taking a year off and ready to go for the blue ribbon. With natural talent and instinctive daring, Danica has the inner qualities necessary to win. If only Danica had a Rolex on her wrist before the race, she might see how the precision timepiece reflects the qualities she tries to achieve on the speedway.

If Danica Patrick could be given a lead on a Rolex watch to acquire, which Rolex ladies watch should she get to aid her in her cause? Although many of the professional men’s Rolex watches like the GMT Master II or the Daytona would do just fine, Danica needs a watch that reflects her style and class both on the raceway and on the red carpet. Melrose Jewelers happens to have a watch in stock that would meet Danica’s needs. The Ladies 2T Rolex Datejust is a spectacular watch showcasing the stunning Submariner Blue Diamond Dial. Its Oyster bracelet offers a modern appearance and is quite eye-catching with the combination of glossy Stainless Steel and 18k Yellow Gold, reflecting Danica’s balance between professional sports and fashion. Lastly, the .7ct Beadset Diamond Bezel set in 18k White Gold surrounds the magnificent dial and adds to the already glamorous appearance of this masterpiece. Such an incredible watch matches the blue colors of racing while offering the professional perfection of a Rolex. With the added diamond, it provides the glamour that a star like Danica Patrick not only needs, but also demands.

Sebring 12 HourDanica competed in the Rolex 24 in 2006, but the team finished 50th after a mechanical breakdown. “I had such a good time,” said Patrick of her 2006 Rolex 24 start. “So many drivers come together for this event. Of course everyone wants to win and do well. But there’s such camaraderie at this. I’m just really grateful to come back to this team again. To be with a group of drivers like this, we have a great chance at winning this race.” Danica Patrick, who races with Andretti-Green Racing in the IndyCar Series, will spend this weekend’s test getting familiar with the Daytona Prototype again. She has plenty of memories from her lone 2006 start.

“There wasn’t a ton of running so it was hard to get a real feel of how the rhythm of the race goes and how it goes through the night and into the next day,” Danica said of her 2006 Rolex 24 experience, which cut short due to mechanical failures. “I’ll definitely be asking questions as we go along about that. I remember what it feels in the car and how it was around here and I think that will be able to carry over but also the car has improved too.” Hopefully, both the racing car and Danica’s team have improved because she deserves the opportunity to win the Rolex 24 and receive a Rolex watch as the prize for such a victory. Danica Patrick is a class act, and she would look perfect with a Rolex on her wrist.

Rolex 24Rolex Datejust

Posted by John Lavitt on January 5th, 2009 and filed under Rolex Culture, Rolex Events, Rolex Marketing, Rolex Pop Culture, Rolex Sports, Rolex Watches | No Comments »

A Bundle Of Rolex Watches And Love Affairs For Lindsay Lohan

Lindsay Lohan RolexA question that must be asked is whether the famous and infamous Hollywood star Lindsay Lohan has more Rolex watches or more love affairs with both men and women? There is little question amid the multitude of voices in today’s popular culture that Lindsay Lohan is a talented performer. Recently, however, Lohan’s most dramatic and eye-catching performances have taken place in her so-called private life. Her supposed committed gay relationship with Samantha Ronson went nuclear in the Miami airport over the New Year holiday with the two young women viciously screaming at each other. The Los Angeles Times reported hysterics and drama to the point where a flight attendant on American Airlines asked if they would like to disembark. Later, after they arrived and returned to their home in the Hollywood Hills, neighbors reported more screaming and glasses shattering. It is lucky Lindsay was not wearing her Rolex Daytona because the luxury watch would make quite a projectile weapon if thrown and not worn.

Lindsay Lohan Multiple RolexIf Lindsay Lohan actually used her Rolex Daytona as a weapon, it most likely would have survived the impact. Rolex professional watches are known for their strength and endurance, even a gold and jeweled watch like Lindsay’s Daytona. Still, if Lindsay Lohan managed to actually damage her Rolex Daytona, she would have several more Rolex watches to choose from in her own personal collection. Lindsay Lohan tends to prefer wearing oversized Men’s Rolexes in both stainless steel and yellow gold. Yes, Lindsay is known for going through relationships these days faster than she checks in and out of rehabs. Beginning with Ronson, these relationships now include both women and men, which should continue in the future. Since Lindsay has been photographed in the past wearing more than one Rolex at a time and as many as three, there is no question that she loves the fashion and power that a Rolex watch represents in the popular culture. So does she have more Rolex watches than relationships, and is she willing to sacrifice her Rolex watches as projectile weapons whenever she breaks up with a lover?

Okay, more than a touch of irony is expressed in that last question. Hopefully, Lindsay will see the quality and precision reflected in each Rolex watch, and then attempt to mirror that quality and precision in her own life. In 2009, it is time for the talented performer to shift her performances away from her private life and return the drama and talent to her professional career. Lindsay Lohan’s love of Rolex watches reveals her inherent taste and respect for true quality. Now Lindsay has to learn to respect and love herself.

Lohan Blows A Kiss W/ RolexLohan Showing Off Rolex

Posted by John Lavitt on January 5th, 2009 and filed under Rolex Culture, Rolex Marketing, Rolex Pop Culture, Rolex Sports, Rolex Watches | No Comments »

Plácido Domingo — Rolex Ambassador Extraordinaire

Placido Domingo, OthelloSince 1982, Spanish-Mexican operatic tenor José Plácido Domingo has been an extraordinary Ambassador for Rolex Watches in both advertising and philanthropy. Although originally hired to represent the Rolex GMT Master, Plácido Domingo also has been connected with the Rolex Oyster Perpetual Day-Date watches over the years. Giving him even greater international recognition outside of the world of opera, he participated in The Three Tenors concert at the opening of the 1990 World Cup in Rome with José Carreras and Luciano Pavarotti. A statue of him was erected in Mexico City as recognition to his contributions to the 1985 Mexico City earthquake victims. He is considered a talented and hard-working musician: in March 2008, he debuted in his 128th role, giving Domingo more roles than any other tenor. Despite his hard-working schedule, Plácido Domingo has been a tireless spokesperson for Rolex while promoting many worthy causes under the Rolex banner.

Here is the in-depth information on the Rolex watches that Plácido Domingo has become identified with over the years. The Rolex GMT Master in stainless steel is an automatic dual-time bracelet watch with a date display It has a gloss black dial with luminescent hour markers, sweep centre seconds, GMT hand, aperture for the date, three-part case, polished and stained, sapphire crystal with magnified lens, 24-hour bezel, screw-down case back, Twinlock crown, stainless steel Rolex Oyster bracelet, case, dial and movement signed. It is the essence of the Rolex professional watch class, originally designed for pilots of Pan Am. In contrast, to celebrate Rolex’s 100th birthday, the Swiss watch company released a lavish update to its classic timepiece called the Rolex Oyster Perpetual Day-Date II. It features a bigger dial (41mm versus the 38mm the old Day-Date had) and a choice of 18K gold or platinum with matching Super-President bracelet.

Placido Domingo Ad for RolexIn 1993 with the full support of Rolex, Plácido Domingo founded the Operalia, a huge event to discover young talent in the field of Opera singing. A panel of renowned Opera artists selects singers for all the voice categories. Singers consider it a great honor to be able to display their talent in front of such renowned artists through this competition. Moreover, The Rolex Mentor and Protégé Arts Initiative continues the long Rolex tradition of honoring those who make a meaningful contribution to the world in which we live. Plácido Domingo has taken an active role with the Rolex Mentor and Protégé Arts Initiative since the beginning, offering his support to young artists beyond the Operalia.

As a spokesman for Rolex, José Plácido Domingo not only does print ads for Rolex, but he also takes time out of his busy schedule to help Rolex open new stores around the world. On February 28, Rolex opened a luxurious Hong Kong boutique. Plácido Domingo was on hand for the ribbon cutting and opening ceremony. A longtime brand ambassador for Rolex, Plácido Domingo realizes that Rolex watches are extremely popular in Hong Kong, and the city is one of the brand’s most important Asian markets. Without question, Plácido Domingo is the Rolex Ambassador extraordinaire.

Rolex Perpetual DateRolex GMT Master

Posted by John Lavitt on January 2nd, 2009 and filed under Rolex Culture, Rolex Pop Culture, Rolex Watches | No Comments »

Lance Armstrong and His Rolex Embrace Fatherhood and the Tour De France

Lance ArmstrongIs there any athlete in the world whose endurance and strength of character reflect the quality of a Rolex watch than seven-time Tour de France champion Lance Armstrong? A Rolex connoisseur with a preference for both the Rolex GMT Master II and the stainless steel Rolex Daytona, Armstrong has overcome testicular cancer not only to return to cycling, but also to embrace fatherhood again. Before Christmas, Armstrong happily announced to the press that his beautiful girlfriend Anna Hansen is pregnant. Armstrong told the Associated Press, “Anna and I are thrilled to confirm that we are expecting in June. We are very much looking forward to what 2009 brings on many fronts.” A Program Manager for First Descents, Anna Hansen loves nothing more than being outdoors on her mountain bike. As ideal as Armstrong’s connection is with Rolex watches, his relationship with Hansen appears to be an rare example of perfection.

After being diagnosed with testicular cancer in 1996 that had spread to his lungs and brain, Lance Armstrong was given less than a 50% chance of survival by his doctors. Facing the challenge of his disease with the endurance and fortitude of a Rolex watch, Armstrong survived surgery and several brutal cycles of chemotherapy. Armstrong and his former wife Kristin had three children using in vitro fertilization with sperm he had banked before his chemotherapy. Amazingly, Armstrong returned to win the Tour De France seven straight times until he retired in 2005. Lance Armstrong Racing Astounding the world once again, Armstrong announced in 2008 not only his return to competitive cycling, but also the coming arrival of a new child through the means of a natural conception. After relationships with Sheryl Crow and Kate Hudson, Armstrong has found happiness with Hansen. The question now is whether he can find the fortitude to win an eight Tour de France in 2009.

Although Armstrong often wears a stainless steel Rolex Daytona, his favorite Rolex watch always has been the Rolex GMT Master II.The 50th anniversary edition of the GMT Master II was revealed at BaselWorld 2006. This new model features a number of technical enhancements, such as Rolex’s patented Parachrom hairspring as well as a larger Triplock crown. The new model also has several cosmetic improvements such as larger hands and a new bezel made of an extremely hard ceramic material, which greatly resists damage and discoloration.

With his decision to enter the Giro d’Italia and return to competitive cycling, Lance Armstrong received a warm reception from the Italian cycling community. Perhaps nobody in Italy has a closer bond with Armstrong than Ivan Basso, who still recalls how the American took time away from the pursuit of his 2004 Tour de France victory to help Basso’s mother fight cancer. Rolex always has been a company that has shown a balance between technical genius and philanthropy. Lance Armstrong truly reflects the best of Rolex in both his personal and professional lives.

Lance Armstrong GMT Rolex GMT

Posted by John Lavitt on December 30th, 2008 and filed under Rolex Culture, Rolex Pop Culture, Rolex Sports, Rolex Watches | No Comments »

Singer Mark McGrath Has The Rolex Logo Tattooed On His Back

Singer-songwriter Mark McGrath of the hit band Sugar Ray is so passionate about his Rolex Submariner that he had the Rolex logo tattooed on his back. The former host of Extra TV from 2002 to 2008 and a guest judge on American Idol, Mark McGrath is a Hollywood party boy who truly enjoys the fruits of his fame. Whenever he is out on the town in Los Angeles, hitting the hottest clubs and the most exclusive parties, he is always wearing his Rolex Kermit. The Rolex Anniversary Submariner (16610LV) is known as the Rolex Kermit. In 2003, Rolex released the 50-year commemorative model with a unique green bezel and a redesigned dial. This popular model is the watch that Mark McGrath favors, although he also has been seen with a Rolex Datejust and a Rolex Explorer.

The Rolex Oyster Perpetual Submariner is a line of watches manufactured by Rolex, designed for diving and known for their resistance to water. The first Submariner was introduced to the public in 1954 at the Swiss Watch Fair. Copied by other watchmakers, the Rolex Submariner is recognized as a classic, and one of the most widely recognized luxury products in the world. The luminous triangle at the 12 o’clock position on the Submariner was initially intended to be red, but red turns out to be the first wavelength to be lost underwater. As a result, the initial Rolex testers asked that it be made white instead. The codename for the Submariner while under development was Frogman. Thor Heyerdal, the Norwegian anthropologist, wore a Rolex Submariner in his 1970 Ra II sea expedition. Initially waterproof to 100 meters, the depth rating was increased to 200 meters in 1954, then to 300 meters in 1979. The first Submariner with a date complication was launched in 1969, along with the first gold model. In 1979, the Plexiglas crystal was replaced with the synthetic sapphire crystal still used today.

Still, no matter how impressive the Rolex Submariner is to both deep-sea divers and watch enthusiasts, Mark McGrath has taken his love of the Rolex Submariner to the next level. McGrath is very proud of his Irish heritage and displays it by sporting a four-leaf clover tattoo on his right wrist. Keeping with the Irish-green theme on his left wrist, is a Rolex “Kermit” Submariner. As a well-known celebrity tracker wrote about celebrities and luxury watches, “You devote the majority of your life creating some beautiful and mechanically significant piece of art - and then a public figure is photographed wearing your product. It has to make you feel good about your work. In the case of Mark McGrath, the lead signer of Sugar Ray, he is such a Patron of the Rolex brand that not only does he diligently wear his Rolex Kermit everywhere he goes - He had the brand logo tattooed on the side of his body…Talk about great advertising!” When it comes to Rolex watches and the dedication of Rolex enthusiasts, nothing really seems all that surprising.

Posted by John Lavitt on December 27th, 2008 and filed under Rolex Pop Culture | No Comments »

The Sexy Secret: Brad Pitt and Rolex Watches in Japan

There is no question that superstar actor Brad Pitt loves Rolex watches. He wears them in his movies, like the Ocean Trilogy and Mr. & Mrs. Smith, and he wears Rolex watches in his private life. Brad Pitt, however, has a sexy secret, and it has nothing to do with Angelina Jolie or Jennifer Aniston. For several years, Brad Pitt appeared in Rolex Advertisements in Japan for the luxury goods company, Evance. These print and video spots, splashed across billboards and constantly running on television in the Japanese market, are nothing like his American and European fans have ever seen before. Showing Brad Pitt lying in bed half-naked, gazing at his Rolex Explorer like a satisfied lover, the Rolex advertisements quite simply would blow his adoring female fans away. In the print ads, Pitt looks like a rugged playboy as he lies in bed, wearing only his Rolex Daytona. With the opening of The Curious Case of Benjamin Button on Christmas day and his nomination for several top acting awards (still waiting on the Oscar nods in January), Pitt wants nothing more than to be taken seriously as an actor. And Brad Pitt is a serious actor, but his advertising work for Rolex reveals the inherent sex symbol lingering within.

Brad Pitt and Rolex watches intimately have been connected with each other for many years. The actor particularly has been known to be close, on both a professional and private level, with the Rolex Daytona. Commenting on the rarity of these ultra-popular Rolex watches, a South African newspaper pointed out: “Annual production of Rolexes is limited to an estimated 750,000 watches. The waiting list for the stainless steel Daytona runs up to five years. Demand for the prestigious Swiss timepieces - with the crown imprimatur - always exceeded the supply. Rolex cachet is such that during World War II, a German mountaineer pursued by British soldiers in India partially financed his escape by selling his watch to a remote Himalayan villager. That story is told in the Sony Pictures movie “Seven Years in Tibet,” starring Brad Pitt.”

Beyond this professional connection, Brad Pitt has been seen wearing a Rolex Daytona in his private life and recently he sold one of his Daytona’s online. On a major online auction site, the following posting ran with an embedded link in the article that revealed a picture of Brad Pitt: “The steel Daytona needs no introduction, if you are viewing this piece you know what you are looking for. This 2004-2005 piece is in pristine condition, featuring the white dial. We purchased this timepiece from a large Hollywood dealer who supplies watches to the top movie stars. While confidential in nature, it does come with the Rolex paperwork indicating the identity of such owner. These stars trade their watches in often for brand new models (why put it in your closet when you can just get a new one, right?)”

Brad Pitt is a huge movie star and a talented actor with a private life plagued by the paparazzi, particularly given his marriage to fellow superstar Angelina Jolie. Nothing is bigger in the Western popular culture bubble than Brangelina. Beyond this given reality, Brad Pitt is not only a major Rolex watch owner, but he sold the watches as a pitchman in Japan. And those advertisements reveal a truly sexy secret: the dashing and rugged Brad Pitt that every woman in this country has been longing to see.

Posted by John Lavitt on December 25th, 2008 and filed under Rolex Pop Culture | No Comments »

Benicio Del Toro Plays Che Guevara, a Revolutionary with a Rolex

In Stephen Sodebergh’s new film Che, Academy Award winning actor Benicio del Toro wears a Rolex to accurately portray Marxist revolutionary Ernesto “Che” Guevara. Over four hours in length, Che combines two films, Che Part 1: The Argentine and Che Part 2: Guerrilla, into one massive epic. Che wore a Rolex GMT Master, and the actor wears the same classic Rolex watch in the film. Previously, Benicio Del Toro and Stephen Sodebergh teamed up to make Traffic, and they both walked away with Oscars for Best Supporting Actor and Best Director, respectively. As for the watch, Rolex launched the GMT Master in 1954 to aid pilots who travel through multiple time zones.

In the extreme left wing and somewhat revolutionary community online, the fact that Che wore a Rolex GMT Master continues to elicit vigorous debates on whether the revolutionary sold his soul for a Rolex watch. As an anonymous revolutionary writes in defense of Che on revleft.com: “Rolex was one of the only watches known for their ability to keep accurate time, with little worry of breakdown…. The fact that Che wore a Rolex (a GMT Master) merely indicates that he had a need for a quality watch that told accurate time.” Even a revolutionary understands that no watch in world compares to a Rolex when it comes to quality and precision. According to legend, Che received the watch as a present and eventually donated the gold band to charity. In pictures of Che, the jubilee bracelet on his Rolex GMT Master remains in place. It makes perfect sense that Che would wear a Rolex GMT Master while fighting in the jungles of South America. Such violent struggles demand nothing less than perfect timing for both attacks and secret gatherings.

Unfortunately, Ernesto “Che” Guevara’s struggle for victory in Bolivia came to a bitter end when he was captured and executed in 1967. Che allegedly said to his executioner, “I know you’ve come to kill me. Shoot, coward, you are only going to kill a man.” At the end, Che was interrogated and executed by Felix Rodriguez who cut off Che’s hands for proper identification for the CIA. Before performing this gruesome deed, Rodriguez took Che’s Rolex GMT Master and placed the watch on his own wrist. In ensuing years, the executioner proudly would show-off the Rolex watch to reporters and onlookers. Such a legendary Rolex should not have ended up as a souvenir of an assassin. Luckily, actor Benicio Del Toro and director Stephen Sodebergh in their new epic film, Che, revive Che’s memory and the true legacy of his Rolex GMT Master. Che’s stylized visage can now be seen on multiple t-shirts and posters around the world, as he has become a ubiquitous countercultural symbol worldwide. In addition, everyone should remember that Che Guevara was smart enough to wear a Rolex GMT Master when his struggle and his life were on the line because even a Revolutionary knows the value of a Rolex.

Posted by John Lavitt on December 24th, 2008 and filed under Rolex Pop Culture | 1 Comment »