“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.â€� The thought behind this quotation is what inspires the makers of Rolex watches and the Canadian actor Michael J. Fox to become the pioneers of success in their respective fields. Over the years, the benchmark of quality and performance that Rolex has set for their watches has reached such a level that other watch brands find difficult to attain. Apart from being a symbol of elegance and class, their watches are a perfect portrayal of uniqueness and creativity. The Rolex Day Date President is one of the examples of the innovative creations of Rolex. It is the first watch of Rolex to display the date and the day on the dial unlike their previous models and owing to this unique feature, the model is highly appreciated among the watch collectors.

Sharing a similar kind of popularity among the film fraternity is the Canadian-American actor, Michael J. Fox. He was born on June 9^th, 1961 in the Alberta city of Canada and apart from being an actor he is also an author and a voice-over artist. He did his schooling from the Marshwood High School and owing to his popularity among the countrymen; a theatre in the Burnaby South Secondary School has been named after him. At a young age of 15, he appeared in the Canadian television series Leo and Me, following which he moved to Los Angeles to pursue a career in acting. His acting talents were discovered by the producer Ronald Shedlo who introduced him in American Television industry by casting him in the television movie Letters from Frank. The movies that made Fox popular in the film industry are names like Back to the Future triology, Family Ties and Spin City. His roles in these movies won a lot of accolades and awards such as three Emmy Awards and a Golden Globe Award for Family Ties and three Golden Globes, two Screen Actors Guild Awards and an Emmy for the role in Spin City.

Fox is a man of optimism and high spirits because in spite of being diagnosed with the deadly Parkinson’s disease, he has never lacked in morale and continues to fight the battle of life. In recent years he appeared in some of the television shows as a guest and also appeared as himself in the prime time special Michael J. Fox: Adventures of an Incurable Optimist (A Personal Journey of Hope) in the year 2009.

Be it the silver screen or the watch world, it is only quality and performance of an individual or a product that remains on the minds of the people. The Rolex Day Date President was launched way back in 1956 but the market popularity of this watch is increasing day by day owing to the watch’s performance and the 26 different languages in which the day is spelled out. The current models are available in either platinum or 18k gold and there a variety of options among the models of gold Day Date. It features a standard 36mm case for both the genders but some models are also available in 39mm size. Just as Michael J. Fox has gained popularity for his varied roles on screen the Rolex Presidential models have become popular owing to the huge variety it provides in terms of its dials, bezels and bracelets.

Spruce Meadows located in the foothills of the Canadian part of the Great Rockies is a well known destination for show-jumping which is popular all across the world. With the announcement that it would be permanent home for not just one but three Rolex watches not only gave the biggest boost to its popularity but also came across as a rare honor for Spruce Meadows as well as the city of Calgary itself.

The announcement came as a pleasant surprise to the participants as well as their fans. If one looks at the kind of prestige the facility holds in the world of show-jumping then it was long overdue. As a matter of fact the same feelings were put forth by the CEO of Rolex Canada, Victor Royce as well. He very rightly acknowledged that the Masters is itself a very prestigious event in the world of show-jumping and it holds the highest position in its field. For Rolex it turned out to be an easy decision to make and a great opportunity to for wider exposure.

The earlier practice which was followed was to bring in the time pieces from US. That too was a difficult task as there is usually some PGA golf tournament or some other event taking place and the Rolex watches used to visit Calgary for a fortnight or less of time. It was not really the kind of arrangement comfortable for Rolex and worthy of a prestigious event like Spruce Meadows. So the decision to make Spruce Meadows the permanent home for three Rolex watches was long overdue.

As admitted by Victor Royce over the years Rolex has grown to become a part of the Spruce Meadows family and this decision only reinforces the same fact. Moreover, a permanent home brings in added advantages. Now Rolex will have its clock in place for two other very important tournaments too, the Canadian National Championship and the North American.

Spruce Meadows is a place where champions descend from all over the world to test their skills against the best of competitors. From Olympic champions to World winners, European as well as National Champions, this is one place where every show-jumping winner wants to come and become a part of. It brings in immense quality to the game of show-jumping.

In fact, quality is what Rolex is also known for. And with this new level of association the things will only improve in future. To facilitate the historic decision Rolex had stationed three highly trained personnel at the Spruce Meadows since the last week to move the in-ring clocks whenever the course was changed. It has been done to make sure that Rolex is well prepared for whatever is likely to happen in future.

Rolex has been bringing its watches to the prestigious masters for close to two decades now and it was but natural that a day would come when Rolex would make a move and make Spruce Meadows a home for its watches and the same has been carried out eventually. It was an historic moment the Spruce Meadows as well as Rolex.

Grand ambitions have to be fuelled by an unfazed spirit that refuses to be deterred, broken or even ignored. Rolex one of the most valued watch manufacturing company in the world is such an ambition. As an idea, inspiration or maybe even a way of life, Rolex has continually sought to attain the most implausible dreams and some of the most unbelievable ambitions. Right from its birth in 1908 till now Rolex has been striving to achieve its greater purpose, which has always been to act as the driving force behind the pursuit of excellence in all forms of human endeavour. Canada and Rolex have a very close knit history and have had considerable impact on each other. In some instances the capacity of Canada to understand skill and talent has been taken up by Rolex, whereas the Rolex vision of pursuing excellence even in the face of daunting odds has almost become a way of life of the citizens of Canada.

Comprehending the superlative talent of some of Canada’s most remarkable artists Rolex has gone on to support their cause as well as sponsor their quest towards daring to attain a dream the world thinks unachievable. In the past few years Canada has given to the world a string of artistic geniuses that bring together determined action passion, tenacious will to break age old perception, truth of labour, expressive consciousness, exceptional timing, imaginative thought and the spirit of fanciful dreams in a blend of music, dance and performance.

Some of the exceptional Canadian artists like Chan Hon Goh, Diana Krall and Michael Buble have been selected by Rolex to not only follow the path to incredible greatness but to inspire the next. Chan Hon Goh is a dream in form of the rhythm of dance and beats of magic. Beginning her career with the Vancouver Academy of Music to move on and become the finest ballet dancer in Canada and the world, Chan Hon Goh is the truest representation of an indomitable heart. Awarded the Prix de Lausanne and a silver medal in the Genée International Ballet Competition, Chan Hon Goh is an exquisite dancer, teacher, author and an active supporter of great dancing talents. On the other hand Michael Buble is one of the most distinct singers of the world and puts his fantastical ability to combine melody and emotion in such a manner that the world stops to listen. A singer, songwriter and pianist, Michael Buble is a rare breed who posses the capacity to retain his ingenuity even in the face of the most trying circumstances. Winning a Grammy and multiple Juno awards, Michael Buble has sold millions of his music albums all over the globe. Another talent that Rolex duly recognizes, salutes and sponsors is Diana Krall who has been able to open up people’s ears to a brand new sound, a fantastic new symphony and a brilliant new ability. From the high notes that almost seem to reach up to heaven to the low notes that are enough to stir the spirit, Diana Krall is a remarkably talented singer who shines with brilliance.

Firmly believing in the fact that awards are not given, they are earned, Rolex is proud to support Canadian greats like Chan Hon Goh, Diana Krall and Michael Buble only due to the fact that they chose to go beyond and follow their passions with such conviction that in their moments of remarkable performance the world stands silent and still to watch a dream of an ambition and the strength of the heart.

To be a truly great champion one must be able to face the greatest of challenges and defeat other remarkable talents only then is the position truly deserving. Rolex the world renowned premium watches manufacturer is fully aware of the fact champions have to be inspired, pushed and supported in order for them to succeed in their quest towards glory, triumph and the highest level of human achievement. It is with understanding and ambition that Rolex supports a number of sporting events across the globe. Right from motor sports racing to sailing, Rolex has associated with great sporting events in order to lend its sponsorship and character to the event. In Canada Rolex has been unwaveringly lending its support to the numerous sailing events that are held around the country. Partnering the CYA or the Canadian Yachting Association for quite a while now, Rolex has aided the development and creation of several sailing competitions and events that not only increase the viability of sailing but also give an opportunity for the development of talent.

Apart from the collaborating to create sailing regattas, Rolex has also brought about the coveted award the Canadian Rolex Sailor of the Year Award that recognizes the most remarkable sailors both men and women and celebrates their superlative talent and performance in the sport of sailing. A partnership that was formed in 1986 between CYA and Rolex has only grown stronger in the almost three decades that have passed now. In these years a number of sailors who want to pursue the sport of sailing professionally have been given several opportunities in form of the sailing regattas that are held.

The annually held CYA program along with the Rolex Awards Banquet is supported by Rolex. Every single year the skill and the level of sailing seem to be increasing along with its popularity amongst the masses. Sometimes an opportunity is all that is required for pursuing and achieving the highest level of performance. The most remarkable fact about the Rolex sponsorship of sailing in Canada is that it puts together wholly women regatta championships and events that are aimed at developing the sport of sailing and give added opportunity to women to become better sailors. The Next Step to Rolex Program is one such endeavour where top women sailors are brought in to teach young women sailors the fine intricacies of handling a vessel as well as all the tactics and techniques that are necessary for becoming a world class sailor. The principal ambition was always to develop sailing as a world class sport only because it would provide increased attention to this sport but also due to the fact that it would form a platform where talented sailors could hone their skills and focus on pursuing excellence.

Proudly promoting and sponsoring sailing events in Canada, Rolex hopes to change the very standard of the game in the years to come as well aid in the cumulative development of mankind towards greater ambition, performance and achievement.

A watch that doubles up as a time keeper and also offers a radiance on the darkest of nights can only be offered to anyone who has such specifications in mind by the Rolex house of watches. Remember to close your mouth after your jaw has dropped to the floor on seeing the platinum and diamond finished Rolex Day Date. Jennifer Finnigan can also account for a similar effect from people when they see her on screen and in real life. Rolex creates watches and then it creates some more designs that to say that they have a wide fan following is probably the understatement of the century. The Day Date collection in general and this model in particular take the Rolex experience into a whole new field of gambit that no Rolex wearer had ever experienced before. The strategy that both the Rolex Day Date and Jennifer Finnigan use is simple. They stun people with the luminosity that they display and they attract fans like moths to a flame.

Better known as Bridget Forrester from the soap opera that has run into decades The Bold and the Beautiful, Jennifer was born in Montreal to eminent radio personality Jack Finnigan and his wife. Jennifer has played Tara in Are you afraid of the dark? and also made a guest appearance on Le Femme Nikita. For her role in The Bold and the Beautiful Finnigan won three daytime Emmy Awards as Outstanding Younger Actress. After leaving the show in 2005 Finnigan was cast as the star lead in Close to Home and also made an appearance on The Dead Zone. She met her husband Jonathan Silverman while starring in Beethoven’s Big Break and is currently playing the character of Lauren Thomas for the Inside the Box television series.

Rolex that apparently manufactures around 2000 watches in a day has also been honored with being one of the topmost valuable global brands. The Day Date was the first of its kind to perform the dual functions of displaying both day and date. The Day Date was the first of the Rolex watches to receive a superlative chronometer certification. The quickset feature in the watch allowed a wearer to adjust the display of correct dates on the watch. The sapphire crystal that is carried in the watch gives it a sleek appearance and also adds a great degree of reliability to the watch. The current Day Date models are much slimmer than their earlier versions and are also waterproof to a depth of 100 meters. The Day Date is available in white gold, yellow gold and pink gold variations but it is undoubtedly the platinum and diamond collection that takes away all the glory from the other watches. The latest versions of the Day Date are incorporated with a domed sapphire mineral glass cover and also come in an oyster bracelet form.

The Day Date displays the day of the week in 26 different languages while the bezel that is embellished with brilliants offers some more glitter to the 36 mm dial that has an ice blue frosted base and is also encrusted with diamonds. The glow that this exquisite watch offers is one that can only be paralleled by Jennifer Finnigan’s gorgeousness.