Sometimes opportunity is all that is required for the indomitable heart to go perform unbelievable tasks. Almost fifty years ago, holding a golfing challenge for women would have been a wishful thought. However the support of illustrious brands like Rolex has not only changed the way the game has been perceived but also opened new doors for women everywhere. Recognized for its superlatively crafted watches, Rolex has been sponsoring a number of sporting events and lending extra support to the development of women. The purpose of such an ambitious vision that Rolex embarks upon is to bring about a combined development of humanity towards excellence through determination and perseverance.

LPGA or Ladies Professional Golfing Association is one of the most eminent golfing bodies in the world. Founded in 1950 LPGA has traversed a long way and with the support of Rolex from 1980 onwards it has been able to bring about world class golfing events for women. Over the past two decades not only has the LPGA brought about a number of golfing challenges but is has also a lot of money for charitable purposes. The LPGA has become a prestigious golfing body that supports talent and remarkable ability in the sport of golf. The 2009 edition of the LPGA tour is turning out to be one of the most international events in women’s golf.

A total of 122 golfers will be participating in the golfing challenges this year. Representing 27 different countries, the players at the 2009 LPGA tournaments are here to battle for personal glory as well as recognition for their respective countries. A total of seven players are representing Canada this year at the LPGA. The line up includes Lorie Kane who is leading the pack with a total of four LPGA victories while another Canadian talent Dawn Coe-Jones has a total of three LPGA victories to her name. The other skilled players representing Canada are A.J. Eathorne, Alena Sharp, and Angela Buzminski along with two rookie players Samantha Richdale and Jessica Shepley.

Canada has its hopes pinned down on veteran golfers Lorie Kane and Dawn Coe-Jones although the rest of the players that are participating this year are quite skilled and could easily pose a threat to the top brass. Hoping to repeat their success the Canadian LPGA victors will be putting forward their best abilities and tactical approach to clinch the top prize and the title at the LPGA golfing events. Expectations are riding high on the rookie players as well who through their past performances have caught the imagination of the Canadian public. Standing shoulder to shoulder with other top players, Canadian golfers will have to put in greater effort and better performances in order to lay claim to the title of the best golfer at the LPGA golfing events.

Rolex is proud to support an eminent golfing body like LPGA which in turn provides women of the world with numerous opportunities to shine and excel in the sport of golfing. Hoping to claim the to award the players from Canada are utilizing all their talent to make the best of this opportunity.

Rolex that began its journey from 1908 onwards has traced a path that over the years has supported and collaborated to bring about change. Understanding the fact that inspiration is integral to empowerment and the transition towards greater development, Rolex ensures that all its watches as well as its activities show the firm resolve to usher a new dawn in progress. Around the world Rolex has played a vital role in bringing greater awareness to the sport of sailing and has been supporting a number of regattas for several decades now. The major part of supporting sailing was to bring increased opportunity to sailors to pursue sailing as a profession and improve their skills. Canada and Rolex share a very close knit relationship that has grown tremendously over the years.

Not many people are aware of the fact that Rolex developed a whole range of watches specifically for Canada in its workshop in the country. Most of these watches were produced before 1961 and have become immensely sought after collectibles. Deeply rooted into the Canadian way of life and adhering to the long held values, Rolex has played a vital role in the moulding of the sailing culture and tradition in Canada. Associating with the Canadian Yachting Association a long way back, Rolex provided the momentum that was necessary for this organisation to increase both its scope and range. Due to the number of sailing events the Canadian Yachting Association brings about a number of people in the country have greater access to the sport and added opportunity for improving their skill and talent. Rolex in partnership with Canadian Yachting Association creates world class sailing events that allow men and women to participate and prove their talent. Apart from the regattas, the CYA also plays an active role in all the related events and involves itself in all the facets of sailing.

It is through this that CYA along with Rolex is able to bring about events like Women’s National Keelboat Championships, the Laser/Radial National Qualifier Regatta, and the CYA Youth National Sailing Championships along with a host of other regattas. Apart from this Rolex also awards skilled sailors who have performed tremendously over the year with the Rolex Yachtsman/Yachtswoman of the Year Award. From the Next Step to Rolex Program that trains enthusiastic sailors on the finer skills of world class sailing to the awards and sponsorship, Rolex ensures that through the CYA it duly recognizes the talented individuals and supports their quest for greatness. The progressive future beckons to those who are determined to prove their capacity through perseverance, labour and dogged focus.

Heeding this call Rolex partners, salutes, celebrates, sponsors and collaborates to give the citizens of Canada equal and greater chances for the pursuit of excellence and the highest levels of individualistic triumph. The CYA and Rolex have put the sailing talents in Canada on the world map and have significantly increased the value of sailing championships that are held in Canada. This collaboration is only going to get stronger and in the years to come a greater number of people will have a chance to triumph and push the limits of human ability.

Among the countless achievements which have made Rolex a force to reckon with is the trust people have reposed in it all across the world. It’s not something that one earns with one incident or something one can ever be sure of accomplishing. Nonetheless it is something that goes beyond the usual business goals that any and every individual or business would aspire for. But Rolex has done it and has been doing it for a long long time now to have emerged as one of the most well recognized and loved brands all across the world. This fact only got reinforced when Interbrand came out with its latest list of Best Global Brands 2009. In the prestigious list Rolex has quite comfortably managed to secure a place for itself at the 68th position.

The fact of the matter is Rolex is that kind of a brand that in reality is not exactly hungry for anyone to mark it as one of the best brands. It has a history that is envied by even the best of brands. When almost a century ago Hans Wilsdorf had a vision to come out with a watch which would in times to come revolutionize the world of watchmaking no one would have believed that anything like that can actually happen. But it goes to the credit of the people behind Rolex that they not only ensured that that would happen but went beyond the expectations of the most optimists of the people.

The way Rolex evolved to become one the most loved and preferred brands in the world is an achievement in itself. The Swiss watchmaker didn’t move with the traditional view that people had about a timepiece. But that doesn’t mean that they didn’t focus on the primary function a watch is supposed to perform. You pick any watch from the house of Rolex and you would realize that it would be a certified chronometer. So when it comes to telling time Rolex watches are undoubtedly supreme. Among all the watchmakers in the world Rolex has the distinction of having maximum number of certified chronometers in its collection.

Another factor that went into making Rolex what it is today was innovating edge Rolex watches used to and still bring out. Rolex was the very first manufacturer of watches to come out with a watch which was resistant to water. Something which others were not even thinking of was what Rolex made a rule which eventuality became one of the basic desirable features of every watch. And Rolex didn’t stop there. It kept improving on the depths to which a watch can be water resistant with the result that today Rolex has in its collection watches which resist water to depths as low as 300 m or 1000 feet.

Also, it was Rolex which came out with a watch that showed the date as well the day on the dial. These added some new feathers to Rolex’s illustrious hat. Now whenever someone goes out to buy a watch it is taken for granted that the watch must have good water resistance capacity and should show date and day but had it not been for Rolex this would have been impossible. And it is because of qualities like these that Rolex today is proudly included in the list of World’s Best Global Brands.

Rolex watches claim for a kind of elite populism and yet turn this value upside down because Rolex watches refuse to spell snobbery and want to be known for the luxurious experience that they promise for the price they quote. The Cellini collection has been introduced to luxury watch wearers across the world as a way of delivering to them an experience that is not only fantastic but also worth every penny that is spent on the making of the watch and its buying. Cellini watches make an impact from the first time they strike the eye because they are exceptions to not only the typical watch making rules but to Rolex watch making tradition as well. The Cellini collection watches are unique in every sense of the term and it has taken the standard of some of the best watches in the global market to a point when they are rethinking how they’d like their watches to be exhibited and what mechanism should run their watches. Cellini watches are manufactured in keeping with a design that will not only be different from the rest of the time keepers but also serve a performance that is unparalleled. Kim Cattrall has made a name for herself in the television and movie industry because she has always created a distinct mark for herself whether it is on TV or films. Kim Cattrall has made individuality her own person because like the Cellini collection she has always set out to live a life that many envy and play roles whose character may have been conventional but to which Kim Cattrall added her own persona and created a success story.

Kim Cattrall created a benchmark in individual expression with her role in Sex and the City and has also lent her charm to films like Police Academy, Mannequin and Big Trouble in Little China. The actress always chooses a path that is not conventional and relates to the Rolex Cellini Cellissima in the way it pursues non-conformity.

The Rolex Cellini Cellissima is a striking watch that has set many talking about how distinctively stylish Rolex can get. The Cellini collection not only pushes the envelope when it comes to setting a statement but is also efficient in its performance. The Rolex Cellini Cellissima borrows from this idea and the 18ct white gold collection that comes out from the Rolex stable keeps the quartz movement in place in the mechanism that runs the watch. Not only is the Rolex Cellini Cellissima equipped with a superior case design but the Rolex aficionado can decide if he wants his watch to feature an elegant round or a tonneau shaped design. The Rolex Cellini Cellissima model also features a diamond set component that continues from the bezel on to the bracelet that runs through the watch. Rolex Cellini Cellissima is specially designed to feature either case to bracelet attachment or a leather strap that looks equally stylish and all set to dazzle. The Rolex Cellini Cellissima is not only unique in terms of its design but also the quality that it promises to serve to its wearers. The white dial that the watch figures also has roman numerals keeping the time in place and the Rolex Cellini Cellissima’s gold folding clasp just adds widely to its charm. The bezel is also set with brilliants and this element lends a great degree of uniqueness to the watch that like Kim Cattrall rightly claims to capture a million hearts because it presents true exceptions to the rule.

Dream of every lady professional golfer is to work hard and give in her best throughout the year to ensure that at the end of the year she can lay claim to the most coveted Rolex Player of the Year Award. This is an award which has evolved to become one of the biggest motivational forces behind the endless efforts that woman players give day in and day out. Their desire to reach the top and win the Rolex Player of the Year Award is understandable too. There are multiple champions in a year all of whom are very talented and successful too but there is always only one who can be called the champion of the champions and that individual is the proud winner of Rolex Player of the Year Award.

The prestigious Rolex Player of the Year Award can be won after one has performed consistently throughout the year. It is undoubtedly the most cherished dream of every golfer on the LPGA Tour. The way to come up with the award winner is a formula based approach. To put it broadly players are awarded points for every top 10 finish in a tournament which get doubled in case of LPGA’s four major championships as well as the season-ending Tour Championship. A player who wins the tournament gets 30 points whereas the runners-up gets only 12 points. The one who comes 3^rd is awarded nine points and one at 4^th gets seven. After that as the position falls so do the points with one point fall for every one level lower rank such that one who comes 10^th gets one point. At the end of the year the one’s overall performance across all the tournaments one has participated in determines who will get to lay her hands on the coveted Rolex Player of the Year Award.

Since February 2009 every lady golfer has been trying real hard in various tournaments to earn as many points as she can to make sure as the tour ends towards the end of the year she can be as comfortable as possible in eventually winning the Rolex Player of the Year Award. But as the same dream is shared by every golfer on the tour the competition can reach unimaginable levels. In fact something similar has been the story of the 2009 LPGA Tour as well.

The leaders’ table is presently headed by the Mexican golfer Lorena Ochoa who has had a phenomenal year in which she participated in 43 tournaments and with an average of more than 10 points per event she is sitting comfortably at the top. Her closest competitor is the sensation of the year Jiyai Shin who in her rookie year has surpassed all expectations to emerge as the clear contender for the Rolex Rookie of the Year Award and a potential threat to well established players for the Rolex Player of the Year Award too. Completing the top three spots is the Norwegian golfer Suzann Pettersen who has 8.33 average points as compared to Jiayi Shin’s 8.77 points. The race to the top has been made more difficult as many tour winners are also in the race. With still lots of action left in 2009 season players like Yani Tseng, Cristie Kerr, Paula Creamer, Angela Stanford and Karrie Webb stand a chance for causing many upsets.

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.â€� The thought behind this quotation is what inspires the makers of Rolex watches and the Canadian actor Michael J. Fox to become the pioneers of success in their respective fields. Over the years, the benchmark of quality and performance that Rolex has set for their watches has reached such a level that other watch brands find difficult to attain. Apart from being a symbol of elegance and class, their watches are a perfect portrayal of uniqueness and creativity. The Rolex Day Date President is one of the examples of the innovative creations of Rolex. It is the first watch of Rolex to display the date and the day on the dial unlike their previous models and owing to this unique feature, the model is highly appreciated among the watch collectors.

Sharing a similar kind of popularity among the film fraternity is the Canadian-American actor, Michael J. Fox. He was born on June 9^th, 1961 in the Alberta city of Canada and apart from being an actor he is also an author and a voice-over artist. He did his schooling from the Marshwood High School and owing to his popularity among the countrymen; a theatre in the Burnaby South Secondary School has been named after him. At a young age of 15, he appeared in the Canadian television series Leo and Me, following which he moved to Los Angeles to pursue a career in acting. His acting talents were discovered by the producer Ronald Shedlo who introduced him in American Television industry by casting him in the television movie Letters from Frank. The movies that made Fox popular in the film industry are names like Back to the Future triology, Family Ties and Spin City. His roles in these movies won a lot of accolades and awards such as three Emmy Awards and a Golden Globe Award for Family Ties and three Golden Globes, two Screen Actors Guild Awards and an Emmy for the role in Spin City.

Fox is a man of optimism and high spirits because in spite of being diagnosed with the deadly Parkinson’s disease, he has never lacked in morale and continues to fight the battle of life. In recent years he appeared in some of the television shows as a guest and also appeared as himself in the prime time special Michael J. Fox: Adventures of an Incurable Optimist (A Personal Journey of Hope) in the year 2009.

Be it the silver screen or the watch world, it is only quality and performance of an individual or a product that remains on the minds of the people. The Rolex Day Date President was launched way back in 1956 but the market popularity of this watch is increasing day by day owing to the watch’s performance and the 26 different languages in which the day is spelled out. The current models are available in either platinum or 18k gold and there a variety of options among the models of gold Day Date. It features a standard 36mm case for both the genders but some models are also available in 39mm size. Just as Michael J. Fox has gained popularity for his varied roles on screen the Rolex Presidential models have become popular owing to the huge variety it provides in terms of its dials, bezels and bracelets.

Spruce Meadows located in the foothills of the Canadian part of the Great Rockies is a well known destination for show-jumping which is popular all across the world. With the announcement that it would be permanent home for not just one but three Rolex watches not only gave the biggest boost to its popularity but also came across as a rare honor for Spruce Meadows as well as the city of Calgary itself.

The announcement came as a pleasant surprise to the participants as well as their fans. If one looks at the kind of prestige the facility holds in the world of show-jumping then it was long overdue. As a matter of fact the same feelings were put forth by the CEO of Rolex Canada, Victor Royce as well. He very rightly acknowledged that the Masters is itself a very prestigious event in the world of show-jumping and it holds the highest position in its field. For Rolex it turned out to be an easy decision to make and a great opportunity to for wider exposure.

The earlier practice which was followed was to bring in the time pieces from US. That too was a difficult task as there is usually some PGA golf tournament or some other event taking place and the Rolex watches used to visit Calgary for a fortnight or less of time. It was not really the kind of arrangement comfortable for Rolex and worthy of a prestigious event like Spruce Meadows. So the decision to make Spruce Meadows the permanent home for three Rolex watches was long overdue.

As admitted by Victor Royce over the years Rolex has grown to become a part of the Spruce Meadows family and this decision only reinforces the same fact. Moreover, a permanent home brings in added advantages. Now Rolex will have its clock in place for two other very important tournaments too, the Canadian National Championship and the North American.

Spruce Meadows is a place where champions descend from all over the world to test their skills against the best of competitors. From Olympic champions to World winners, European as well as National Champions, this is one place where every show-jumping winner wants to come and become a part of. It brings in immense quality to the game of show-jumping.

In fact, quality is what Rolex is also known for. And with this new level of association the things will only improve in future. To facilitate the historic decision Rolex had stationed three highly trained personnel at the Spruce Meadows since the last week to move the in-ring clocks whenever the course was changed. It has been done to make sure that Rolex is well prepared for whatever is likely to happen in future.

Rolex has been bringing its watches to the prestigious masters for close to two decades now and it was but natural that a day would come when Rolex would make a move and make Spruce Meadows a home for its watches and the same has been carried out eventually. It was an historic moment the Spruce Meadows as well as Rolex.

Grand ambitions have to be fuelled by an unfazed spirit that refuses to be deterred, broken or even ignored. Rolex one of the most valued watch manufacturing company in the world is such an ambition. As an idea, inspiration or maybe even a way of life, Rolex has continually sought to attain the most implausible dreams and some of the most unbelievable ambitions. Right from its birth in 1908 till now Rolex has been striving to achieve its greater purpose, which has always been to act as the driving force behind the pursuit of excellence in all forms of human endeavour. Canada and Rolex have a very close knit history and have had considerable impact on each other. In some instances the capacity of Canada to understand skill and talent has been taken up by Rolex, whereas the Rolex vision of pursuing excellence even in the face of daunting odds has almost become a way of life of the citizens of Canada.

Comprehending the superlative talent of some of Canada’s most remarkable artists Rolex has gone on to support their cause as well as sponsor their quest towards daring to attain a dream the world thinks unachievable. In the past few years Canada has given to the world a string of artistic geniuses that bring together determined action passion, tenacious will to break age old perception, truth of labour, expressive consciousness, exceptional timing, imaginative thought and the spirit of fanciful dreams in a blend of music, dance and performance.

Some of the exceptional Canadian artists like Chan Hon Goh, Diana Krall and Michael Buble have been selected by Rolex to not only follow the path to incredible greatness but to inspire the next. Chan Hon Goh is a dream in form of the rhythm of dance and beats of magic. Beginning her career with the Vancouver Academy of Music to move on and become the finest ballet dancer in Canada and the world, Chan Hon Goh is the truest representation of an indomitable heart. Awarded the Prix de Lausanne and a silver medal in the Genée International Ballet Competition, Chan Hon Goh is an exquisite dancer, teacher, author and an active supporter of great dancing talents. On the other hand Michael Buble is one of the most distinct singers of the world and puts his fantastical ability to combine melody and emotion in such a manner that the world stops to listen. A singer, songwriter and pianist, Michael Buble is a rare breed who posses the capacity to retain his ingenuity even in the face of the most trying circumstances. Winning a Grammy and multiple Juno awards, Michael Buble has sold millions of his music albums all over the globe. Another talent that Rolex duly recognizes, salutes and sponsors is Diana Krall who has been able to open up people’s ears to a brand new sound, a fantastic new symphony and a brilliant new ability. From the high notes that almost seem to reach up to heaven to the low notes that are enough to stir the spirit, Diana Krall is a remarkably talented singer who shines with brilliance.

Firmly believing in the fact that awards are not given, they are earned, Rolex is proud to support Canadian greats like Chan Hon Goh, Diana Krall and Michael Buble only due to the fact that they chose to go beyond and follow their passions with such conviction that in their moments of remarkable performance the world stands silent and still to watch a dream of an ambition and the strength of the heart.

To be a truly great champion one must be able to face the greatest of challenges and defeat other remarkable talents only then is the position truly deserving. Rolex the world renowned premium watches manufacturer is fully aware of the fact champions have to be inspired, pushed and supported in order for them to succeed in their quest towards glory, triumph and the highest level of human achievement. It is with understanding and ambition that Rolex supports a number of sporting events across the globe. Right from motor sports racing to sailing, Rolex has associated with great sporting events in order to lend its sponsorship and character to the event. In Canada Rolex has been unwaveringly lending its support to the numerous sailing events that are held around the country. Partnering the CYA or the Canadian Yachting Association for quite a while now, Rolex has aided the development and creation of several sailing competitions and events that not only increase the viability of sailing but also give an opportunity for the development of talent.

Apart from the collaborating to create sailing regattas, Rolex has also brought about the coveted award the Canadian Rolex Sailor of the Year Award that recognizes the most remarkable sailors both men and women and celebrates their superlative talent and performance in the sport of sailing. A partnership that was formed in 1986 between CYA and Rolex has only grown stronger in the almost three decades that have passed now. In these years a number of sailors who want to pursue the sport of sailing professionally have been given several opportunities in form of the sailing regattas that are held.

The annually held CYA program along with the Rolex Awards Banquet is supported by Rolex. Every single year the skill and the level of sailing seem to be increasing along with its popularity amongst the masses. Sometimes an opportunity is all that is required for pursuing and achieving the highest level of performance. The most remarkable fact about the Rolex sponsorship of sailing in Canada is that it puts together wholly women regatta championships and events that are aimed at developing the sport of sailing and give added opportunity to women to become better sailors. The Next Step to Rolex Program is one such endeavour where top women sailors are brought in to teach young women sailors the fine intricacies of handling a vessel as well as all the tactics and techniques that are necessary for becoming a world class sailor. The principal ambition was always to develop sailing as a world class sport only because it would provide increased attention to this sport but also due to the fact that it would form a platform where talented sailors could hone their skills and focus on pursuing excellence.

Proudly promoting and sponsoring sailing events in Canada, Rolex hopes to change the very standard of the game in the years to come as well aid in the cumulative development of mankind towards greater ambition, performance and achievement.

A watch that doubles up as a time keeper and also offers a radiance on the darkest of nights can only be offered to anyone who has such specifications in mind by the Rolex house of watches. Remember to close your mouth after your jaw has dropped to the floor on seeing the platinum and diamond finished Rolex Day Date. Jennifer Finnigan can also account for a similar effect from people when they see her on screen and in real life. Rolex creates watches and then it creates some more designs that to say that they have a wide fan following is probably the understatement of the century. The Day Date collection in general and this model in particular take the Rolex experience into a whole new field of gambit that no Rolex wearer had ever experienced before. The strategy that both the Rolex Day Date and Jennifer Finnigan use is simple. They stun people with the luminosity that they display and they attract fans like moths to a flame.

Better known as Bridget Forrester from the soap opera that has run into decades The Bold and the Beautiful, Jennifer was born in Montreal to eminent radio personality Jack Finnigan and his wife. Jennifer has played Tara in Are you afraid of the dark? and also made a guest appearance on Le Femme Nikita. For her role in The Bold and the Beautiful Finnigan won three daytime Emmy Awards as Outstanding Younger Actress. After leaving the show in 2005 Finnigan was cast as the star lead in Close to Home and also made an appearance on The Dead Zone. She met her husband Jonathan Silverman while starring in Beethoven’s Big Break and is currently playing the character of Lauren Thomas for the Inside the Box television series.

Rolex that apparently manufactures around 2000 watches in a day has also been honored with being one of the topmost valuable global brands. The Day Date was the first of its kind to perform the dual functions of displaying both day and date. The Day Date was the first of the Rolex watches to receive a superlative chronometer certification. The quickset feature in the watch allowed a wearer to adjust the display of correct dates on the watch. The sapphire crystal that is carried in the watch gives it a sleek appearance and also adds a great degree of reliability to the watch. The current Day Date models are much slimmer than their earlier versions and are also waterproof to a depth of 100 meters. The Day Date is available in white gold, yellow gold and pink gold variations but it is undoubtedly the platinum and diamond collection that takes away all the glory from the other watches. The latest versions of the Day Date are incorporated with a domed sapphire mineral glass cover and also come in an oyster bracelet form.

The Day Date displays the day of the week in 26 different languages while the bezel that is embellished with brilliants offers some more glitter to the 36 mm dial that has an ice blue frosted base and is also encrusted with diamonds. The glow that this exquisite watch offers is one that can only be paralleled by Jennifer Finnigan’s gorgeousness.