Dancing is an art that defies expression, perception, understanding and sometimes even gravity. This world has seen many exceptional dancers that have mesmerized audiences everywhere with the fluidity of their movement and dexterity of their unfazed rhythm. For many years now Rolex the true master of creating the finest watches has been involved in a multitude of activities that promote the exceptional skill and talent of individuals. From organizing and creating sporting events to supporting the cultural pursuit of arts and culture Rolex sponsors an array of events that encompass all aspects of human endeavour and passion. Dance is a dream that for that one brief moment is able to stir the deepest emotions and most subliminal thoughts. Rolex practices its deep rotted philosophy of associating with and supporting exceptionally brilliant individuals and partnering them in their quest towards excellence. The art of dance brings together emotion, passion, perception, truth, expressive consciousness, superlative timing, unfettered thought and the spirit of fanciful dreams in a fusion of rhythm and beats of magic.

Rolex has proudly been associated with the world acclaimed Principal dancer Chan Hon Goh for some years now and has chosen her to be the ambassador of the company in Canada. Born in 1969 in Beijing, China, Chan Hon Goh and her parents shifted base to Vancouver Canada in 1976 during the tumultuous political situation in China. Both her parents were principal dancers in the National Ballet of China and after settling in Canada established the famed Goh Ballet Academy in Canada. Beginning her dancing career in 1978 at the Vancouver Academy of Music, Chan Hon Goh subsequently entered the National Ballet of Canada in the year 1988. Her incredible sense of movement, timing and the desire to grow got her progressing quickly and soon in 1990 she was appointed Second Soloist. In 1992 she progressed to become the First Soloist and then in 1994 she became a principal dancer. Trained by the best choreographers that include her parents, her husband Chun Che (the former Principal Dancer at the National Ballet of China) and the renowned British dancer and choreographer Anton Dolin, Chan Hon Goh won the Prix de Lausanne in 1986 and a silver medal in the Genée International Ballet Competition in 1988.

Author of the book ‘Beyond the Dance: A Ballerina’s Life’, Chan Hon Goh has been able to take ballet to a whole new standard and broken all parameters that try to shackle the elusive dream of dance. A gifted classicist who employs ground breaking technique, refinement, incredible artistry and spectacular characterizations, Chan Hon Goh is celebrated around the world for her unique style and absolute perfection of movement. Dancing in lead roles of the Swan Lake, Romeo and Juliet, The Nutcracker, Taming of the Shrew, Madam’s Butterfly, Giselle and the Sleeping Beauty, Chan Hon Goh has perfected the art of ballet and dexterity of movement.

Rolex is proud to be associated with such an exceptional dreamer and dancer who envisions of ushering in a whole new level of ballet in Canada.

A beacon, an inspiration or a new way to life itself, Rolex has transformed itself from a mere brand to a name that brings forward the passion of craftsmanship of human ingenuity and utter dedication in attaining the highest forms of perfection.

The founding father of Rolex, the legendary Hans Wilsdorf had always believed that honesty was more integral to attaining an aspiration rather than just banking upon the aspect of distinct thought. Rolex as a brand is known through out this vast planet not just for its watches but also because of the wide range of activities it sponsors and promotes. Unrelenting in its steadfast ambition Rolex has etched its name across the pages of human evolution and become an integral part of progress and achievement. Rolex has its headquarters in the Geneva, Switzerland and has been operating and controlling the processes from here. However what most people are unaware of is that the Rolex manufacturing company that was present in Canada functioned as an autonomous body and introduced its own formulations even though it was affiliated to the Rolex headquarters.

Till some time in the 1960s, this unusual arrangement between the Rolex company in Canada and the one in Switzerland led to the creation of many rare Canadian Rolex’s that embody the true spirit of Canada and its artistry. Without disregarding the primary aspects of the original Rolex principal these rare Canadian Rolex’s feature a whole new range of design and craftsmanship. The exclusive Canadian Rolex Oyster watches date back to the 1930’s and are unlike the original Rolex design. These distinct Canadian Rolex’s employed the use of a modified ebauche movement that was composed of Fontmelon. Rolex Geneve was etched on to the upper part of the plate of the movements, while the bridge had nothing engraved on it. In variations of the Canadian Rolex models the word Oyster Watch Ltd bridges was engraved on the bridges. Many of the Canadian variants featured a 24 hour military dial and were typically given as presents or parting gifts to soldiers that were shifting base Europe in order to serve in the Second World War.

One of the Canadian variants was now rare creation by the name of Rolex Oyster Neptune. Featuring a sweeping second hand movement this is one of the rarest Rolex watches and also has a rose coloured dial. The Rolex Oyster Neptune is constructed using the undeniable utilization of the Rolex minute chapter along with the dial configuration that features in other Canadian Oysters as well.

This rare watch features a 17 jewel manual wind movement and a non shock resistant calibre 59 movement. The unusual aspect of the Rolex Oyster Neptune is that it does not have the words Rolex or Oyster engraved on its dial. One of the rarest Rolex watches around the Rolex Oyster is must have for a true collector who wants to understand the distinct difference in style. Although the Canadian Rolex watches differ from the original design they still encompass the aspects of ingenuity, style, alluring design and functionality without sacrificing their quality or performance.

The days of Rolex being regarded as merely a premium watch manufacturer have disappeared as Rolex has for many decades now been a harbinger of change and progress.

Partnering many organizations to further the cause of exceptional men and women everywhere, Rolex ambitiously tries to further the cause of talent. Sailing in one such event that Rolex has had a long association with. In the years of its operation Rolex has been sponsoring many sailing events that give exceptional talent a chance to showcase their skill and hone their talent. Rolex has proudly been involved in creating many landmark events that have forever changed the course of sailing. Closely associated with the Canadian Yachting Association for many years now, Rolex assists this Canadian organization in setting up numerous events that not only allow men and women a chance to display their talent but also recognizes and honours them. At the core to the process of operation is the philosophy of promoting the development of exceptionally talented individuals so that they are able to achieve the zenith of individual triumph. Closely involved with the activities of the Canadian Yachting Association, Rolex promotes the sport of sailing in Canada and encourages young people to take it up.

Rolex’s collaboration that began way back in 1986 with the Canadian Yachting Association has only grown stronger over the years and has in turn paved the way for many more constructive developments in sailing. As a part of its philanthropic heritage Rolex has been continuously involved with supporting talent, ability and exceptional achievement. By the means of a number of events and initiatives Rolex along with Canadian Yachting Association ensures that any skilled sailor has an equal chance to further their aspiration and grow to become a world class sailor. Annually the Canadian Yachting Association creates and holds a number of sailing events that looks forward to promoting talented men and women all over Canada. Some of the regattas are aimed a developing the sport exclusively for the benefit of women and aiding the growth of the number of opportunities that are provided for them. Even though women’s sailing championships have come a long way both in terms of scope and participation, it still has to be able to be at par with the men’s sailing competitions everywhere. Precisely for this reason Rolex and the Canadian Yachting Association hold many women centric regattas that are aimed for the exclusive development of women’s sailing.

Every year Rolex partners the Canadian Yachting Association to bring forward a number of Canadian Yachting Association programs and events like programs that are used to train young sailors as well trained professionals for the growth and development of skills.

The Rolex Awards Banquet is another effort to honour exceptionally skilled sailors and award them for their effort. Apart from this Rolex has brought forward a novel effort in the name of Rolex Sailor of the Year Award that identifies skilled Canadian women and men sailors and honours their achievement.

Rolex has fostered a strong bond with the Canadian Yachting Association and over the many years it hope to make this bond stronger and aid the development of sailing in Canada.

When Rolex was brought to life way back in 1905 by Hans Wilsdorf it was always attuned to the need of the society to move towards excellence. Recognized throughout as a premium watch brand, Rolex has now become synonymous with the leading the cause of humanity. In accordance with its principal of promoting the pursuit of cultural expression, a new standard of sporting ability and inspiring the world to move forward in as a collective entity towards the future, Rolex supports a number of initiatives. Rolex as a part of Canada has always followed a different part towards attaining combined human excellence.

A fact that resonates in the craftsmanship of the Rolex watches in Canada that reflects a diversification of ideas and design that these stunning masterpieces embody. The Rolex Oyster watches in the Canadian market go back to the late 1930’s and are extremely different from the original Rolex design. Apart from the distinctly crafted watches, Rolex involves itself in a host of other events that promote and assist individuals that have been affected by grave health conditions. In an effort to aid the less fortunate Rolex partners many organizations to attain this objective. Like the Look Good Feel Better initiative that aims to help women with cancer. Raising over 850,000 dollars for this initiative Rolex and other sponsors that were part of this remarkable campaign collected the proceeds and donated it for the treatment of the cancer afflicted women. Extensively covered by the media and drawing a lot of people to this event, this initiative featured many celebrated artists that had come to contribute to this invaluable event. Even though this was an important initiative it was just one of the numerous events that Rolex sponsors in Canada. Right from supporting the Chinese Cultural Centre of Greater Toronto, to encourage a cooperative comprehension of societal functioning and promote accord via the celebration of humanity to the Rolex Road to Clinic program that trains women in the art of sailing and the partnering the Canadian Professional Golf Tour, Rolex is involved in a range of activities that seek to promote the progress of mankind as a whole.

Associating with the Canadian Yachting Association since 1986, Rolex has proudly supported a number of sailing events in Canada. Apart from this Rolex also sponsors the Rolex Sailor of the Year Award that honours skilled women and men sailors. If this was not enough Rolex still promotes a number of other initiatives like the Rolex Award for Enterprise that honours, enterprising individuals that seek to transform the world through their programs. Rolex honoured the Canadian lawyer and cultural historian Dora Nipp, by awarding her the title of Associate Laureate in 2004 Rolex Awards for Enterprise for her invaluable contribution for the improvement of the society.

Rolex has been very closely involved in developing the overall pursuit of excellence in Canada and apart from honouring a number of talented individuals in many fields like the world acclaimed musician Michael Buble, it aims to provide a common platform for the progress and development of all Canadians.

Greatness or the ability to transform into a true champion rests on only the aspect of the ability of the mind to stay focused on the desire. Icons are born only when they choose to lead the world in a way the world has never seen before. Rolex is admired around the world only due to the fact that is dares to go where no others will and even while doing so revolutionizes the human society.

But furthering its own ambition is not the only objective of Rolex; it also chooses to assist individuals that shown a determined vision and display exceptional skill in realizing the unthinkable. The Swiss player Roger Federer has 14 Grand Slams to his credit equalling the record of the legendary player Pete Sampras. When Pete Sampras accomplished this ambition the world reacted in disbelief, however with already accomplishing this aim, Roger Federer is still raring to go and out to completely demolish this record. Rolex and the talented Roger Federer are closely associated in his ambition towards excellence. Stupefying even the best of tennis players around with his incredible moves on the court, Roger Federer is synonymous to staunch will and ambition. Millions around the world are closely following the rise of the Swiss wonder, Roger Federer. This exemplary player has become an inspiration that moves the world to aim for a greater ambition and a greater standard.

In the last year Roger Federer was unable to covert any major victory and after suffering a few defeats most critics were ready to write off the legend as a player of the past. Challenging this notion, Roger Federer made a tremendous comeback by finally claiming the Roland Garros and completing his career grand slam. In an incredible display of skill Roger Federer defeated the Swedish player Robin Soderling to clinch the top honour. This recent event was followed by Roger Federer taking part in the prestigious Wimbledon tennis tournament. Ploughing through the competition Roger Federer has sent shock waves around the world as he stands on the helm of making history.

In the semi-final round of the Wimbledon tennis tournament Roger Federer defeated the German player Tommy Hass in straight sets to cruise through this round. The 27 year old Swiss legend beat Tommy Haas by posting a score of 7-6 (7-3) 7-5 6-3. Controlling the match through out the game, Roger Federer was already on the way to the finals as he stepped on to the court for the very first time this year. After beating the Tommy Hass in the semi-final, Roger Federer will move on to the final round that will be held on Sunday the 5^th July, 2009. As he gets ready to face the American Andy Roddick in the final round of the Wimbledon tournament, people across the world along with sporting legends are anticipating an interesting turn of events. At the brink of re-creating history Roger Federer is all geared up to play the finals and maybe change the fortunes of the game as well as propelling himself to the upper strata of legends that not only inspire but become a symbol of courage and ambition.

Rolex proudly supports the official brand ambassador of Rolex, Roger Federer and partners him in his quest to attain eternal glory.