The word Rolex brings with it intangible aspects of prestige, exclusivity, perfection, stunning craftsmanship, passion, aspiration and trust. Created more than a hundred years ago, Rolex has risen from a single shop in England to become the world’s most respected, recognized and valued brand. Completely distinct in its style of operation and way of transforming the world by taking on the role of a guiding light, Rolex has set itself apart from all other brands in the world.

Right from the imaginative processes and devoted craftsmanship to groundbreaking features and alluring design every Rolex watch is a symbolic representation of the aspect of pursuing perfection. The creative vision of Rolex lies far beyond what might occur today and it takes into account almost all implications that could have its root in the present. Determined to change from a mere watch manufacturing company to visionary, Rolex propounds its collective aspiration for reaching for the zenith of achievement. Sponsoring a wide array of philanthropic initiatives around the world right from the Fisher House Foundation to Mentor and Protégé program and the Rolex Awards for Enterprise, it always aims for creating a ground that will inspire others to follow suit.

What the world does not realize is that Rolex draws its essence from an idea. The brilliant idea first took root in the mind of the legendary visionary Hans Wilsdorf. Almost a hundred years ago Hans Wilsdorf had understood the capacity of one and the consequent chain of events that can occur provided the precursor chooses to bring about a revolution. Abiding by this principal that was formulated and put into action many decades ago Rolex still diverts much of its resources and revenue to developing avenues for sporting events, arts and culture and a varied number of events that showcase the enormous talents and the exceptional ability of the human race.

Most of the events that Rolex creates not only honour and assists several individuals but also forms a gathering of people who together bear witness to achievement. The primary purpose of these events is to enable the congregation of people to celebrate humanity in all its glory and capacity. The will for change can only be brought about if the leader enables the people to follow the right path. From the legendary folklore told around camp fires to recent developments that almost seem implausible the most integral driving force has always been a leader or an inspiration that drives the idea.

The Rolex ambition has to been to lead this world towards an enlightened state of progress and development. Taking on the role of a beacon that guides people away from the darkness of apathy, lack of vision and truth of service towards the light of progress, dedication and aspiration for a higher purpose of life, Rolex ushers in a revolution that seeks to transform the world completely. In its quest to bring to 5the people a new dawn that is free from the shackles of unfulfilled ambition< Rolex takes on the part of a guiding force that inspires, fulfills and drives the heart and the mind to move ahead with immense aspiration.

Trudging the path of a purpose that has its heart set on transforming the world Rolex unwaveringly supports several initiatives. As a part of its ambitious vision of ushering in a new era of humanity, Rolex created the Rolex Laureates Awards that are a part of the Rolex Awards for Enterprise. This incredible initiative is aimed at recognizing people who are out battling the most daunting challenges in an effort to re-create the society and aid its overall development. From the time it was created in 1978 till now the Rolex Laureates program has honoured numerous enlightened individuals from over 40 different countries. A total of 110 awards have been presented to various individuals for their breakthrough work in the field of science and health, environment and cultural preservation, applied technology and exploration.

The path breaking innovations by these talented Rolex Laureates has helped in creating a immense positive impact on the lives and society of people from over a 60 different countries. Every two years five brilliant innovators are awarded the title of a Role Laureate and apart from the recognition, they also get a financial grant that will aid the advancement of their campaign. In a bid to solve tomorrow’s problems today these Rolex Laureates are bringing with them a host of fresh approaches that will play an instrumental role in transforming the society and helping numerous people. The Rolex awards are given under five distinct categories and in order to shed light on the features that selection committee for the program searches for in the categories, Gilbert M. Grosvernor the Chairman of the National Geographic Society chose five out of the 110 award winning projects.

In the category for Science and Medicine, Gilbert M. Grosvernor chose the ingenious Safe Bottle Lamp Project. The innovative yet simplistically designed Safe Bottle Project created by Dr. Wijaya Godakumbura of Sri Lanka won him a Rolex award in 19989 along with the title of a Rolex Laureate. The superbly crafted bottle lamp is completely spill proof as well as shatter resistant. This aspect allows the safe bottle lamp to prevent fires in poor homes that often turn out to be fatal for the inhabitants. The lack of adequate facilities like a safe source of light has more often then not resulted in the loss of thousands of lives across the poor populace of many countries. Playing a pivotal role in improving the safety of poor people around the world, thousands of the units of the safe bottle lamp have helped families across Sri Lanka along with the rest of South Asia. The safe bottle project was cited in a publication last year by the Rolex Awards Secretariat. Chosen from amongst the many projects that have been awarded the aim was to provide an indicative of the intangible elements that are regarded while being awarded.

The primary aim of the article was to throw light on the passion and the determination that forms the vital driving force behind developing this world into a better and more sustainable place to live in. the Rolex Laureates title is awarded to those individuals that utilize the invigorating forces of innovation and creativity in transforming this planet for an improved life.

From its origin till date the world leader in creating the finest watches, Rolex has propounded the aspect of realizing the potential of human will and the capacity of determination. Most of us possess the knack or even the will to perform the extraordinary; what merely lacks is the sense of direction. A fact that Rolex had comprehended and in accordance with the ambition of transforming the entire society in all possible aspects it creates a host of initiatives. These initiatives serve a dual purpose of honing talent while simultaneously offering individuals a system of beliefs and values. The implausibility of creating a world class women’s sailing regatta does not hold true and now with the rise of sailing as world class sport many skilled women sailors have astonished the sailing world with their extraordinary vigour and deftness. The strongest and most revered philosophies are merely words if the will to understand the underlying factors is completely lacking. Rolex has always sought out o realize an unfinished dream of cumulative progress of humanity and for this purpose it partners with numerous organizations to bring to the forefront the elemental aspect of the pursuing excellence.

The Rolex Road to Clinic program is a novel endeavour that seeks to train sailors in the basics as well as the finer nuances of international sailing. Skilled international women racers are brought in to aid the development of all the women that participate in the unique Rolex Road to Clinic program. The main objective of this program is to assist the women in realizing a passion and aiding the development of focus. The path to greatness of even individual triumph is riddled with hindering and distracting factors. The Rolex Road to Clinic program is a vision that trains women to overcome these hurdles and focus on the goal of attaining perfection. From the time of its inception till today thousands of women from around the world have seen drastic changes in performance and will after attending the Rolex program.

The Road to Rolex Clinic was brought to life in 1997 and has been crafted in such a manner that it is adaptable to all skill levels. Originally begun as an experimental program, the Rolex Road to Clinic program was pioneering endeavour that sought to improve the skill levels of women sailors. As its principal sponsor, Rolex supports the event by becoming the financial strong arm of this program. The grants given by Rolex are utilized for organizing this event and bringing in world renowned sailors and coaches to train the sailors. The fantastic coaching techniques enable women to better understand and harness the wind while concurrently teaching them superlative methods of handling the boats. Apart from creating a remarkable initiative like the Rolex Road to Clinic program, Rolex collaborated with the finest women sailors to develop a clinic curriculum that guides the organizers in implementing innovative techniques and methods. The innovatively crafted program features an instruction manual that was created and developed by the five time winner of the Rolex Yachtswoman of the Year, Betty Alison. An internationally recognized sailor and instructor, Betty Alison has been proclaimed the winner for five times at the Rolex IWKC challenge.

This pioneering program can be hosted by any organization that wishes to promote the sport as well as develop opportunities for women sailors. The grant request form that is provided by Rolex has to be completed and sent for validation. This unique feature allows a number of organizations to collaborate with Rolex and aid the progress of exceptionally talented women sailors.

Leaders the world over have been given the tremendous task of setting up a way that the world follows. It is not enough to just gloat in the aura of importance and value while the rest of the world falls prey to its own aspect of extreme indulgence. Rolex is regarded by the world as a foremost name in the world of premium watches however the hundred years its been in existence it has played a vital role in the augmentation of human endeavour by supporting a number of sporting and cultural activities around the world. The core ambition of Rolex has always been to promote the resilience of the human spirit and the exuberance of a passionate effort. Around the world numerous companies and individuals have more than their necessary share of power be it financial or political, however there are only a few among them who try and ensure that their activities and company policies have a constructive impact at the societal level. The ignorance of responsibility we all share seems to have been lost to the wind of over indulgence and apathy towards the collaborative humanity of this planet.

This planet has a vast amount of resources that are capable of fulfilling every want and every need, although there has to be system of balance in place. The utter disregard of the implications on this planet and life in general has led to a serious and a very real crisis. Every human on this planet is a pixel that completes the beautiful mosaic of life on earth; this automatically places the responsibility of maintaining the intricate balance of life on us. However there has to be leader that is willing to take the onus of becoming an inspiration that draws the rest to follow. Amidst this complexity of human inaction, ignorance and apathy something or someone has to transform into a symbol or an idea that can led the men out of darkness of over indulgence and obsession.

Rolex has taken on this responsibility and in its every endeavour gives the utmost priority to the sustainability of this planet. As a brand Rolex has always had long standing principals that envision the collaborative development of the human race and a future that leads to the fusion of responsible human action and adaptability. The coveted Rolex Awards for Enterprise has assisted in protection of endangered species and fragile ecosystems; preserving ancient customs; providing safe, affordable food, water, shelter, and medical aid to people in developing countries; and introducing radical, technological and scientific inventions. Rolex joined CSRwire in November to propound and communicate their corporate citizenship, sustainability, and social responsibility through activities and initiatives to people in over 200 countries. CSRwire is a leading source for developing sustainability and promoting social responsibility and aids its member companies communicate socially beneficial programs that benefit the environment through its Network, News Alerts, Web Site, Blogs, RSS Feeds, News Aggregators, Send to Friend Feature and Search Engines.

This is a part of Rolex’s grander design that aims to recreate the entire system of consumption and human belief. Acting on the belief that rationale thought and awareness will definitely lead to a revolution that would bring sweeping changes in this planet, Rolex comes forward as a beacon that will light the future ahead.

The crowning jewel in the illustrious achievements of Rolex is the way it has managed to get generations after generations to get hooked on to the sensational watches that it offers. For anyone in any field the first major challenge is to reach the top and then the perpetual challenge is to stay there. As a matter of fact usually staying at the top comes across as a bigger challenge than reaching there. Hence, what separates legends from others is their ability to not just reach the coveted top slot put stay put there. This is precisely where Rolex scores highest points. In its century long existence it has successfully toiled hard to reach the zenith of watch world and ensured that it stays there.

Keeping Rolex at the top position has been its long, impressive and varied range of watches. It keeps coming out with new and different watches from time to time but there are still some watches who have traditionally been the flagship offerings from Rolex. Oyster Lady Perpetual is one such watch from the house of Swiss watchmaker. This watch has managed to entertain generations of people for a long time; a dream for anyone in any field that more often than not remains unfulfilled. When you think about literary world the possibility of that happening falls even further. Many authors have become popular in one generation to be eventually forgotten in the next. In world in general and Canada in particular there is one author who is specifically recognized for her ability to charm everyone with her writings irrespective of the generation and time. That person is Margaret Atwood.

A Canadian national treasure Margaret Atwood was born in the year 1939 and started writing something or the other at a very young age of six. Her hold on the writing was so good that whatever she would write would become popular and win awards for her. It was due to her wide popularity and the power of writing that won for her prestigious awards like Arthur C Clarke Award and Prince of Asturias award for literature. She has won Governor General’s Award twice though she has been nominated as much as seven times. The Booker Prize may have eluded her still she has already been shortlisted five times for the same, a rare honor indeed. She has written one of the most popular Canadian books of all times Oryx and Crake. Her latest book The Year of the Flood to be released in September is in fact in continuation of the story that she started in the Oryx and Crake and is expected to become another favorite among all generations.

The legendry author finds an able match in Oyster Lady Perpetual, the time tested marvel from the house of Rolex. This is one watch that can take pride in being one of the flag bearers of the quality and performance that Rolex is known for offering. To make the watch a perfect mascot in the present times as well Rolex has redesigned it by introducing smoother lines as well as enhanced dial. The watch looks stunningly beautiful in steel as well as in combination of steel and 18 ct white gold. The dial is white and is surrounded by a bezel that features engine-turned with raised hour-marks. The certified chronometer is self-winding with a sapphire crystal. It can resist the water up to the depths of 100 m. The Oyster bracelet with Oysterclasp is the most notable feature of the watch. On a whole Oyster Lady Perpetual just like Margaret Atwood has been performing and entertaining generations after generations and occupies the enviable position of being better even among the very best.

Dancing is an art that defies expression, perception, understanding and sometimes even gravity. This world has seen many exceptional dancers that have mesmerized audiences everywhere with the fluidity of their movement and dexterity of their unfazed rhythm. For many years now Rolex the true master of creating the finest watches has been involved in a multitude of activities that promote the exceptional skill and talent of individuals. From organizing and creating sporting events to supporting the cultural pursuit of arts and culture Rolex sponsors an array of events that encompass all aspects of human endeavour and passion. Dance is a dream that for that one brief moment is able to stir the deepest emotions and most subliminal thoughts. Rolex practices its deep rotted philosophy of associating with and supporting exceptionally brilliant individuals and partnering them in their quest towards excellence. The art of dance brings together emotion, passion, perception, truth, expressive consciousness, superlative timing, unfettered thought and the spirit of fanciful dreams in a fusion of rhythm and beats of magic.

Rolex has proudly been associated with the world acclaimed Principal dancer Chan Hon Goh for some years now and has chosen her to be the ambassador of the company in Canada. Born in 1969 in Beijing, China, Chan Hon Goh and her parents shifted base to Vancouver Canada in 1976 during the tumultuous political situation in China. Both her parents were principal dancers in the National Ballet of China and after settling in Canada established the famed Goh Ballet Academy in Canada. Beginning her dancing career in 1978 at the Vancouver Academy of Music, Chan Hon Goh subsequently entered the National Ballet of Canada in the year 1988. Her incredible sense of movement, timing and the desire to grow got her progressing quickly and soon in 1990 she was appointed Second Soloist. In 1992 she progressed to become the First Soloist and then in 1994 she became a principal dancer. Trained by the best choreographers that include her parents, her husband Chun Che (the former Principal Dancer at the National Ballet of China) and the renowned British dancer and choreographer Anton Dolin, Chan Hon Goh won the Prix de Lausanne in 1986 and a silver medal in the Genée International Ballet Competition in 1988.

Author of the book ‘Beyond the Dance: A Ballerina’s Life’, Chan Hon Goh has been able to take ballet to a whole new standard and broken all parameters that try to shackle the elusive dream of dance. A gifted classicist who employs ground breaking technique, refinement, incredible artistry and spectacular characterizations, Chan Hon Goh is celebrated around the world for her unique style and absolute perfection of movement. Dancing in lead roles of the Swan Lake, Romeo and Juliet, The Nutcracker, Taming of the Shrew, Madam’s Butterfly, Giselle and the Sleeping Beauty, Chan Hon Goh has perfected the art of ballet and dexterity of movement.

Rolex is proud to be associated with such an exceptional dreamer and dancer who envisions of ushering in a whole new level of ballet in Canada.

A beacon, an inspiration or a new way to life itself, Rolex has transformed itself from a mere brand to a name that brings forward the passion of craftsmanship of human ingenuity and utter dedication in attaining the highest forms of perfection.

The founding father of Rolex, the legendary Hans Wilsdorf had always believed that honesty was more integral to attaining an aspiration rather than just banking upon the aspect of distinct thought. Rolex as a brand is known through out this vast planet not just for its watches but also because of the wide range of activities it sponsors and promotes. Unrelenting in its steadfast ambition Rolex has etched its name across the pages of human evolution and become an integral part of progress and achievement. Rolex has its headquarters in the Geneva, Switzerland and has been operating and controlling the processes from here. However what most people are unaware of is that the Rolex manufacturing company that was present in Canada functioned as an autonomous body and introduced its own formulations even though it was affiliated to the Rolex headquarters.

Till some time in the 1960s, this unusual arrangement between the Rolex company in Canada and the one in Switzerland led to the creation of many rare Canadian Rolex’s that embody the true spirit of Canada and its artistry. Without disregarding the primary aspects of the original Rolex principal these rare Canadian Rolex’s feature a whole new range of design and craftsmanship. The exclusive Canadian Rolex Oyster watches date back to the 1930’s and are unlike the original Rolex design. These distinct Canadian Rolex’s employed the use of a modified ebauche movement that was composed of Fontmelon. Rolex Geneve was etched on to the upper part of the plate of the movements, while the bridge had nothing engraved on it. In variations of the Canadian Rolex models the word Oyster Watch Ltd bridges was engraved on the bridges. Many of the Canadian variants featured a 24 hour military dial and were typically given as presents or parting gifts to soldiers that were shifting base Europe in order to serve in the Second World War.

One of the Canadian variants was now rare creation by the name of Rolex Oyster Neptune. Featuring a sweeping second hand movement this is one of the rarest Rolex watches and also has a rose coloured dial. The Rolex Oyster Neptune is constructed using the undeniable utilization of the Rolex minute chapter along with the dial configuration that features in other Canadian Oysters as well.

This rare watch features a 17 jewel manual wind movement and a non shock resistant calibre 59 movement. The unusual aspect of the Rolex Oyster Neptune is that it does not have the words Rolex or Oyster engraved on its dial. One of the rarest Rolex watches around the Rolex Oyster is must have for a true collector who wants to understand the distinct difference in style. Although the Canadian Rolex watches differ from the original design they still encompass the aspects of ingenuity, style, alluring design and functionality without sacrificing their quality or performance.

The days of Rolex being regarded as merely a premium watch manufacturer have disappeared as Rolex has for many decades now been a harbinger of change and progress.

Partnering many organizations to further the cause of exceptional men and women everywhere, Rolex ambitiously tries to further the cause of talent. Sailing in one such event that Rolex has had a long association with. In the years of its operation Rolex has been sponsoring many sailing events that give exceptional talent a chance to showcase their skill and hone their talent. Rolex has proudly been involved in creating many landmark events that have forever changed the course of sailing. Closely associated with the Canadian Yachting Association for many years now, Rolex assists this Canadian organization in setting up numerous events that not only allow men and women a chance to display their talent but also recognizes and honours them. At the core to the process of operation is the philosophy of promoting the development of exceptionally talented individuals so that they are able to achieve the zenith of individual triumph. Closely involved with the activities of the Canadian Yachting Association, Rolex promotes the sport of sailing in Canada and encourages young people to take it up.

Rolex’s collaboration that began way back in 1986 with the Canadian Yachting Association has only grown stronger over the years and has in turn paved the way for many more constructive developments in sailing. As a part of its philanthropic heritage Rolex has been continuously involved with supporting talent, ability and exceptional achievement. By the means of a number of events and initiatives Rolex along with Canadian Yachting Association ensures that any skilled sailor has an equal chance to further their aspiration and grow to become a world class sailor. Annually the Canadian Yachting Association creates and holds a number of sailing events that looks forward to promoting talented men and women all over Canada. Some of the regattas are aimed a developing the sport exclusively for the benefit of women and aiding the growth of the number of opportunities that are provided for them. Even though women’s sailing championships have come a long way both in terms of scope and participation, it still has to be able to be at par with the men’s sailing competitions everywhere. Precisely for this reason Rolex and the Canadian Yachting Association hold many women centric regattas that are aimed for the exclusive development of women’s sailing.

Every year Rolex partners the Canadian Yachting Association to bring forward a number of Canadian Yachting Association programs and events like programs that are used to train young sailors as well trained professionals for the growth and development of skills.

The Rolex Awards Banquet is another effort to honour exceptionally skilled sailors and award them for their effort. Apart from this Rolex has brought forward a novel effort in the name of Rolex Sailor of the Year Award that identifies skilled Canadian women and men sailors and honours their achievement.

Rolex has fostered a strong bond with the Canadian Yachting Association and over the many years it hope to make this bond stronger and aid the development of sailing in Canada.

When Rolex was brought to life way back in 1905 by Hans Wilsdorf it was always attuned to the need of the society to move towards excellence. Recognized throughout as a premium watch brand, Rolex has now become synonymous with the leading the cause of humanity. In accordance with its principal of promoting the pursuit of cultural expression, a new standard of sporting ability and inspiring the world to move forward in as a collective entity towards the future, Rolex supports a number of initiatives. Rolex as a part of Canada has always followed a different part towards attaining combined human excellence.

A fact that resonates in the craftsmanship of the Rolex watches in Canada that reflects a diversification of ideas and design that these stunning masterpieces embody. The Rolex Oyster watches in the Canadian market go back to the late 1930’s and are extremely different from the original Rolex design. Apart from the distinctly crafted watches, Rolex involves itself in a host of other events that promote and assist individuals that have been affected by grave health conditions. In an effort to aid the less fortunate Rolex partners many organizations to attain this objective. Like the Look Good Feel Better initiative that aims to help women with cancer. Raising over 850,000 dollars for this initiative Rolex and other sponsors that were part of this remarkable campaign collected the proceeds and donated it for the treatment of the cancer afflicted women. Extensively covered by the media and drawing a lot of people to this event, this initiative featured many celebrated artists that had come to contribute to this invaluable event. Even though this was an important initiative it was just one of the numerous events that Rolex sponsors in Canada. Right from supporting the Chinese Cultural Centre of Greater Toronto, to encourage a cooperative comprehension of societal functioning and promote accord via the celebration of humanity to the Rolex Road to Clinic program that trains women in the art of sailing and the partnering the Canadian Professional Golf Tour, Rolex is involved in a range of activities that seek to promote the progress of mankind as a whole.

Associating with the Canadian Yachting Association since 1986, Rolex has proudly supported a number of sailing events in Canada. Apart from this Rolex also sponsors the Rolex Sailor of the Year Award that honours skilled women and men sailors. If this was not enough Rolex still promotes a number of other initiatives like the Rolex Award for Enterprise that honours, enterprising individuals that seek to transform the world through their programs. Rolex honoured the Canadian lawyer and cultural historian Dora Nipp, by awarding her the title of Associate Laureate in 2004 Rolex Awards for Enterprise for her invaluable contribution for the improvement of the society.

Rolex has been very closely involved in developing the overall pursuit of excellence in Canada and apart from honouring a number of talented individuals in many fields like the world acclaimed musician Michael Buble, it aims to provide a common platform for the progress and development of all Canadians.

Greatness or the ability to transform into a true champion rests on only the aspect of the ability of the mind to stay focused on the desire. Icons are born only when they choose to lead the world in a way the world has never seen before. Rolex is admired around the world only due to the fact that is dares to go where no others will and even while doing so revolutionizes the human society.

But furthering its own ambition is not the only objective of Rolex; it also chooses to assist individuals that shown a determined vision and display exceptional skill in realizing the unthinkable. The Swiss player Roger Federer has 14 Grand Slams to his credit equalling the record of the legendary player Pete Sampras. When Pete Sampras accomplished this ambition the world reacted in disbelief, however with already accomplishing this aim, Roger Federer is still raring to go and out to completely demolish this record. Rolex and the talented Roger Federer are closely associated in his ambition towards excellence. Stupefying even the best of tennis players around with his incredible moves on the court, Roger Federer is synonymous to staunch will and ambition. Millions around the world are closely following the rise of the Swiss wonder, Roger Federer. This exemplary player has become an inspiration that moves the world to aim for a greater ambition and a greater standard.

In the last year Roger Federer was unable to covert any major victory and after suffering a few defeats most critics were ready to write off the legend as a player of the past. Challenging this notion, Roger Federer made a tremendous comeback by finally claiming the Roland Garros and completing his career grand slam. In an incredible display of skill Roger Federer defeated the Swedish player Robin Soderling to clinch the top honour. This recent event was followed by Roger Federer taking part in the prestigious Wimbledon tennis tournament. Ploughing through the competition Roger Federer has sent shock waves around the world as he stands on the helm of making history.

In the semi-final round of the Wimbledon tennis tournament Roger Federer defeated the German player Tommy Hass in straight sets to cruise through this round. The 27 year old Swiss legend beat Tommy Haas by posting a score of 7-6 (7-3) 7-5 6-3. Controlling the match through out the game, Roger Federer was already on the way to the finals as he stepped on to the court for the very first time this year. After beating the Tommy Hass in the semi-final, Roger Federer will move on to the final round that will be held on Sunday the 5^th July, 2009. As he gets ready to face the American Andy Roddick in the final round of the Wimbledon tournament, people across the world along with sporting legends are anticipating an interesting turn of events. At the brink of re-creating history Roger Federer is all geared up to play the finals and maybe change the fortunes of the game as well as propelling himself to the upper strata of legends that not only inspire but become a symbol of courage and ambition.

Rolex proudly supports the official brand ambassador of Rolex, Roger Federer and partners him in his quest to attain eternal glory.