Rolex is a name that has long been associated with a performance that redefines precision. To own a Rolex is not only a matter of immense pride but also an exclusive experience which it offers to its wearer. It provides a savoir-faire that is unparalleled. A Rolex is not merely a name in luxury but it is also a privilege of a few. Rolex knows this and its constant endeavor is to offer to its clients a range as varied as it can get but Rolex makes sure that it doesn’t compromise on quality for the sake of excelling in the field of exclusive watches. Rolex can claim loyalists because it has always prioritized newness and added the Rolex flavor to it.

The Rolex Submariner has been a long favorite of watch lovers, collectors and wearers over the world, and so Rolex wanted to reinvent the Submariner keeping in tune with the changing times. To experiment with a model that has aged gracefully riding on its popularity over the years is a daunting task. But Rolex has not gone back on their promise to deliver the best always. The Submariner now comes in a dual toned solid stainless steel case and an 18k Gold plated two tone solid stainless steel bracelet strap. The bands are linked together by screws that are threaded in a meshwork. The time indicating hands have gone through uplift and as a result of the projected effect it is easier to read time from a distance. The double delight continues as the aluminum bezel is replaced by a new high-end ceramic bezel. The aluminum bezel had a tendency to get easily scratched and the ceramic exterior now ensures that your prized possession is saved against any wear. The bezel has a provision for the numerical to be bedded in and prevent from abrasion. The style of this kind of a bezel is borrowed from the GMT Master and the Deep Sea Sea-Dweller models and Rolex has integrated it beautifully onto the Submariner.

The protrusion of the dial is something that Rolex fondly calls a “Maxi-dial�. The case size is the standard Submariner 42 mm and the gold connection continues through the gold accents on the bezel, dial and if that were not enough onto the gold center link on the bracelet. The Submariner’s also a golden dual delight, as the watch has gold hands and indicators on the face of the dial. If you’re not a gold fan the all steel case version also comes with a white gold on the face option.

The selection of the color blue suits the Submariner perfectly. The lume that had been an envious green all along now turns a tranquil blue. The golden hands are highlighted in blue and offer cent percent clarity underwater. Rolex garners a beautiful tradition of keeping the Rolex family together, where each watch is different from the other but also borrows certain traits that make them a part of the Rolex lineage. Like the Sea-Dweller, the lume on the bezel of the Submariner is enclosed in a small case to save against damage from the forces. The Submariner is a watch that you could wear to a club or to an official meeting with equal élan. And so Rolex ensures that to lend the Submariner a mature look the case has to come in a brushed finish. The other parts of the watch make do with a glazed look. The dual toned Rolex Submariner like other Rolex watches is a certified chronometer and since at Rolex change is the only constant the Submariner in its new dual effect dazzles and delivers.

Rolex has a tradition of defying standard norms and offering to its clients an experience that is unsurpassable. In its daring to defy stance the Rolex Day Date President not only comes across as a watch that knows no limits but also gives to the wearer a ‘devil may care’ attitude that is seductively dangerous. Ryan Gosling is a name that associates with living on the edge when it comes to his career or film choices. Ryan and Rolex Day Date President, both seem like they are out to get some hard boiled action in their own fields.

Raised in Ontario, Ryan Gosling received private tuitions from his mother from a very young age. His parents were devout Mormons but raised their son Ryan as a boy who could make his independent choice even if that meant moving away from the Mormon faith. He later attended the Lester B. Pearson High School, coming out in the public eye when the family shifted to Burlington, Ontario. The actor had other things in mind because he dropped out when he turned seventeen. He moved to Los Angeles in 1997 hoping to make it big in Hollywood.

The young Gosling got cast in the revival of The Mickey Mouse Club alongside Britney Spears, Justin Timberlake and others when the show ran into its sixth and seventh seasons. Ryan Gosling, who had received no formal training in acting, went on to do other TV shows, like Flash Forward, Young Hercules and Ron Oliver’s popular series Goosebumps and Breaker High. Playing Danny Balint in the drama The Believer which won the Grand Jury Prize at The Sundance Film Festival rode him to superstar success. His efforts bore fruit and he got character roles in films like Remember the Titans, The Slaughter Rule and Murder by Numbers. Gosling also played the male romantic lead in the film The Notebook alongside former girlfriend Rachel McAdams. He was voted as one of People Magazines Fifty Hottest Bachelors.

In Half Nelson Ryan played a drug addicted history teacher researching on the role by shadow walking a middle school teacher and studying the night about the Civil Rights Movement. Ryan won the Spirit Awards and was also nominated for an Academy Award, a Screen Actor’s Guild Award and the Broadcast Film Critics Association award. The sterling performance and his eye for detail got him cast opposite Sir Anthony Hopkins in his next film Fracture. Ryan Gosling is a member of the Academy of Motion Picture Arts and Sciences since 2007.

Ryan working on the popularity that was accompanying him, made a surprise cameo appearance in the play Darque Magick. His next film Lars and the Real Girl brought out the brilliant histrionics in him, he was nominated for a Golden Globe for best actor. He was also nominated by the Broadcast Film Critics Association the same year as well as the Screen Actor’s Guild Award. He finally won the Satellite Award for his brilliant acting in the film. Gosling is currently lending his talent to the filming of Blue Valentine. Gosling is also fighting for chicken rights against leading food chain KFC asking them to stop the abuse of the birds in slaughter houses.

The Rolex Day Date President comes in an 18ct yellow gold case. 36 mm in size, the watch is glossed in fluted bezel. The brown dial made in rhodium set with diamonds has 8 round and two baguette diamond hour markers. The Day Date President has a calendar mechanism that not only displays the day of the month but does it in 26 different languages. The watch is self winding and waterproof to 100metres/330 feet. Both Gosling and the Day Date President are rebels with a cause and they dare to defy.

Bryan Adams sings ‘Comin straight from the heart’ with nonchalance that is anything but dispassionate. The song is not only as honest as love can get but the candor is infectious because the song describes most aptly what the Rolex GMT Master II has to offer to its wearer. The watch while keeping a tap on time is also a signal marker because the watch doesn’t overshadow the personality of its wearer but lends to him a factor of accessibility that also defines Bryan Adams’ the star-on-the-ground image.

Adams was born in Kingston, Ontario and traveled a lot as a child because his father was a diplomat. Music was where his heart was and he quit school at 15 and he soon released If Wishes Were Horses, with Jim Vallance and the two formed a friendship that is still unbroken. In 1978 he was signed with A&M Records, coming out with a self titled album in 1980, the album was certified gold in Canada in 1996. Cuts Like A Knife released in 1983 with hit singles “Straight From The Heart� and “Cuts Like A Knife� climbing the Billboard Hot 100 at #10 and #15 respectively. The album was a roaring success achieving platinum status in Canada and US and gold in Australia. Reckless released in November 1984 featuring the golden hit “Summer Of ‘69�,the popular “Run To You� and “It’s Only Love� with Tina Turner. “It’s Only Love� was nominated for a Grammy. The album was Bryan’s best selling in the US and was certified platinum five times.

Adams recorded Into the Fire in a studio in Vancouver, the album was a sell out both sides of the Atlantic. His next album Waking Up The Neighbours featured the all famous “Everything I Do I Do It For You� the song spent a record breaking seventeen weeks at number one on UK Singles charts. Adams also won a Grammy for the song in 1991. The song “Can’t Stop This Thing We Started� peaked at #2 in US. Bryan kick started the Waking Up The World Tour in 1993, starting another Asian Tour alongside. The next year Adams collaborated with Rod Stewart and Sting for “All for Love� another powerballad. Along came “Have You Ever Really Loved A Woman� to become #1 in US followed by the hit single 18 Till I Die that credited three platinum in Canada and Australia and two platinum in the UK. In 1998, Bryan recorded a duet with Melanie C “Cloud Number Nine� topping the charts in UK. Adams also composed for the film Spirit: Stallion of the Cimarron, which had the most popular single “Here I Am�. In 2004 Adams came out with Room Service. Bryan composed for the film Bobby, his work earning him a Golden Globe nomination in 2007. 11 released in 2008 and reached #1 in Canada. Adams will feature in the 2^nd series of the Canadian Recording Artist Series to be issued by Canada Post stamps in 2009. Adams is also a social activist, he started The Bryan Adams Foundation to advance education for children and he has also been a nominee for PETA’s sexiest Vegetarian. An avid photographer Adams released a book of

photographs called Made In Canada among others, and he has also had his photography exhibited in several countries.

The Rolex GMT Master II is truly elegant; it has an independently adjustable 12 hour hand that allows you to check time in two time zones. The black dial is encased by a black ceramic rotatable dial. The movement is self winding and waterproof to 100 metres/330 ft. Bryan Adams and the GMT Master II can reach places where “angels fear to tread� because they carry with them a mark of sincerity that is unparalleled.

One of the many remarkable things about Rolex watches is that everything about them is amazing. You may begin from anywhere, but will end up with only one conclusion that Rolex watches are absolutely amazing. Right from the time when the Rolex watches were first launched in the first quarter of last century to the present day Rolex has always created sensations with each of its offerings. The impact of its watches is so profound that Rolex not only beats its competitors handsomely but also raises the standard in every aspect of watches. Rolex Lady Perpetual belongs to the same bunch of striking watches. Similar to it Shania Twain is also recognized for raising the bar in everything she does. Just like the Lady Perpetual everything about Shania is awesome. Her looks make her the cynosure of all eyes and through whatever she does she ensures that she raises the bar. If there is one similarity that defines Shania Twain as well as Rolex Lady Perpetual then it definitely is raising the bar in everything they do.

Shania Twain was born as Eilleen Regina Edwards on August 28, 1965 in the city of Windsor, Ontario. She spent most of her childhood in Timmins, also in Ontario. She had a beautiful voice as a child and it seemed eminent that she would make it big as a singer. She was invited to sing on the Tommy Hunter Show on CBC while she was only 13. Her impressive performance won her loads of accolades. She became the lead singer of a band called Longshot and sung many covers. She got her first chance at an album when she gave backup vocals for the song Heavy on the Sunshine. That was a small but significant step for her career. She did many songs for sometime till in 1993 she debuted with her self-titled album in US and Canada. The album received critical acclaim and reached # 67 on the US Country Albums Chart. The same album was far more popular in the European continent where she went on to bag the Rising Video Star of the Year award as well.

She achieved a bigger success with her second album ‘The Woman in Me’ and her very first single from the album reached #11 on the Billboard Country Chart. There were many others songs in the album that became huge hits. With the rising expectations of her fans Shania brought out her third album Come on Over. The smash hit album raised the bar of singing and put her on the enviable top position among country singers. Each of the songs on the album told a story which all combined together to form her success story. She was flooded with admiration and awards. This became the best-selling album of all times for a female singer and the best-selling album in the whole history of country music. The only thing she now needed to do was something Rolex does, i.e. maintain the highest levels already set and nothing could have match her. The next album she came out with was Up! which reiterated that she belonged at the top. The only sensible thing that should have been done was to bring out a Greatest Hits album and she did exactly that in year 2004.

Lady Perpetual just like Shania has achieved all there is to achieve. The watch on its part looks stunningly beautiful with smoother lines and distinctively enhanced dials. The watch comes in steel and combination of steel and 18 ct white gold. With 100 m water resistance and Sapphire crystal, Lady Perpetual makes sure that just like Shania Twain it raises the bar in the world of watches.

The undisputed top place that Rolex occupies in the hugely competitive world of watches is an accomplishment that is impossible to achieve for any one in any field. But Rolex has made it all look so easy. It can never be a small journey when beating the rest and beating the best is the destination. It requires aligning countless aspects in one single direction. Even if you falter at one single step it could mean a disaster for the final journey. You have to start with a well thought out plan and no stone can be left unturned to get where you want to be. It has been because of this approach that Rolex has made sure that it sits at the top of the heap that consists of watch makers who themselves are well recognized for their own offerings. Rolex has in many ways set examples for others to follow within the watch world and without as well.

The qualities that the world today admires about Rolex are not the work of a few years or a result of few successful watches. It was a journey that started in the first quarter of the 20^th century and continued with unabated success. A beginning was made in the year 1905 and took a definite shape in 1908 when the trademark “Rolex� was registered. In 1915 the Rolex was registered as the name of the company too. Those were the initial steps that eventually transformed into the sensation that Rolex is today. Watch after watch made people sit back and take notice about the phenomenon that Rolex was turning out to be. Vintage Oyster Commander is one such watch from the house of Rolex that carried the flag of the success of Rolex to even greater heights.

In fact Vintage Oyster Commander is not just a watch but is history in itself. Rolex in Canada launched the watch in 1945 as Military Oyster Commander. The watch had a purpose and was launched keeping in mind the then world’s complicacies and the value that Rolex brings in with each of its products. The watch boasted of a stainless steel case and Oyster patent winding crown. There used to be a peculiarity about the Rolex Canadian watches as these used a Rolex modified ebauche movement, which was made by Fontmelon instead of the traditional one. The watch has a 24-hour military dial too. There was another factor that made Military Oyster Commander popular as a historic offering. These watches were gifted to the Canadian soldiers going to take part in the World War II before they left for Europe. Add to this the vintage looks that this watch carries and its success seems as obvious as anything can be.

Interestingly even after more than six decades of its launch watches like Vintage Rolex Oyster Commander are still able to dominate the world and hold their own against the best in the world. This can be safely attributed to all the efforts that go into making these watches. The Oyster Commander reflects the craftsmanship, high quality material and top quality fabrication, which have always been the hallmarks of all the Rolex watches.

The indescribable adrenalin that grips the mind, as racers take on hair pin bends with ferocious technique and strategy, soon enough engulfs the entire stadium as spectators throng the stands to catch a glimpse of their favourite road warriors. Rolex understands this passion and the obsession with performing the utmost of the ability and in view of this supports numerous racing events worldwide. The Grand-Am Rolex Sports Car Series presented by Rolex has etched its name as the most prestigious racing competitions in the world and seen an exponential growth in the number of spectators, media coverage as well as the number skilled racers competing in this event. Due to the tremendous growth of the Grand-Am Rolex Sports Car Series it became mandatory to adapt it to the growing demand and the changes in motor sport racing. The NASCAR Series is regarded as one of the most crucial and significant car racing events in the world o motor sports. The NASCAR Series returns for the third time to Montreal this year and will be held at the renowned motor racing speedway, the Circuit de Gilles Villeneuve. This year the NASCAR Series will come back incorporating g a few changes in its format and design.

From 2009 onwards the renowned Grand-Am Rolex Sports Car Series will become a part of the NASCAR weekend. The Grand-Am Rolex Sports Car Series will be held on the 29^th and 30^th of August which features the Daytona prototypes and an assortment of GT classes. This eminent racing tournament will be held before the NASCAR nation wide race is held. Bound to attract the most skilled racers around, the Grand-Am Rolex Sports Car Series is expected to draw large number of tracing enthusiasts who follow this series religiously. The second significant change that has been implemented in the NASCAR Montreal weekend is the signing of a lease and a memorandum of understanding between the Societe du Parc Jean-Drapeau, the authority responsible for the stock car races, and the International Speedway Corporation, which is the parent company of NASCAR itself, as well as 13 other racing venues that includes the Daytona, Darlington, Michigan International and the Watkins Glen. The International Speedway Corporation is a limited partner of the Group Motorise International and through this collaboration is responsible for the promotion and management of races that are held in Montreal. The International Speedway Corporation which was initially set up in 1953 as the Bill France Racing later down the line in 1957 formed the, Daytona International Speedway Corporation. Along with the management of racing events the International Speedway Corporation owns and controls the MRN radio and owns 50 percent of indirect interest in the company Motorsports Authentics which is responsible for the marketing and distribution motorsports-related products that have been licensed by a few competitors in NASCAR racing.

The Circuit de Gilles Villeneuve is a 2.71 mile circuit that was established in the 1978 and hosts a number of high profile racing events like Napa Autopro 100, the Napa Auto Parts 200 and the NASCAR Tire Series apart from the high profile events like the NASCAR Series and the Grand-Am Rolex Sports Car Series. Even before the Grand-Am Rolex Sports Car Series comes to Canada in August, the anticipation for this world class event is already on the upward mode.

Culture is the sum total of passion, art, belief, faith, love, perception, thought and the uniformity in plurality. The world itself is fuelled by the interplay of cultures, their dissimilarities and their appeal to each other. The pursuit of cultural aspects sets the world in motion and widens the understanding of the spirit and the mind. Rolex has been championing the cause of many events and organizations that propound the chase for understanding the capacity of the human spirit and express the ability of absolute achievement. Celebrating the significance and the impact of cultural activities on the human race, Rolex partners many organizations that promote the pursuit of culture. Fostering an understanding with the Chinese Cultural Centre of Greater Toronto, Rolex collaborated with it to organize the gala for the Chinese New Year in 2009. The Chinese Cultural Centre of Greater Toronto held the celebrations for the 2009 Chinese New Year on the 31^st of January this year. The star-studded event saw appearances by many illustrious artists and was marked with a number of stunning performances. The Principal Dancers of the National Ballet of Canada will again be part of this eclectic celebration. The Principal Dancers from the renowned National Ballet of Canada like Aleksandar Antonijevic, Sonia Rodriguez, Piotr Stanczyk and Chan Hon Goh will perform on stage for this year’s fundraising ballet. Joining them on stage will be the incredibly talented Principal Dancers of the prestigious Orlando Ballet, Eddy Tovar and Chiaki Yasukawa.

The grand celebration was titled, Rolex Presents: A Chinese New Year Celebration with Chan Hon Goh, Prima Ballerina of The National Ballet of Canada, and Friends. This grand event was held at the P.C. Ho Theatre in the Chinese Cultural Centre on Saturday, the 31^st of January, 2009. One of the highlights of the celebrations was the showcase of the world premiere of the famed Canadian choreographer Matjash Mrozewski’s work titled the Finale Defile, which was commissioned exclusively for the Chinese New Year Celebrations. The celebratory program will include the display of excerpts from both the classical as well as the contemporary ballets that includes Don Quixote, Le Corsaire, Cinderella, Madame Butterfly, and The Nutcracker. This festive program is a charity event that utilizes all the revenue generated after the expenses in the promotion of the activities of the Chinese Cultural Centre of Greater Toronto. Chan Hon Goh the primary performer at the Chinese New Year celebratory function regarded as one of North America’s leading ballerinas. Well known all over the world for her dramatic dancing ability and the sheer power of her beautiful display of dance moves, Chan Hon Goh has been a Principal Dancer for with The National Ballet of Canada for more than ten years. Winner of the Pioneers Arts Awards, Chan Hon Goh has made valuable contributions to the field of dance both as a performer and a teacher.

The Chinese New Year celebrations is a festivity that aims to celebrate the intricate fabric of cultural fusion and showcases the cultural pursuits of mankind as a conglomerate entity. Rolex, the foremost name in premium watches endorsed this multi-cultural event with only one objective, which was to foster a collective understanding and promote harmony through the combined celebration of the cultural expression of humanity.

The elemental basis of compound inspiration lies in the capacity of being able to pursue a higher purpose. Rolex throughout history has understood the significance of human achievements and the imperative value of our choices. Sailing is an art that allows the human spirit to sense the ability of the ocean to gently caress while simultaneously being able to consume the vessel without so much as a trace being left behind. This extraordinary connection between the ocean and mankind goes back to an epoch when life itself was created. Sailors have been gliding across the waters for many thousands of years now and over the years have developed this into a competitive regatta that tests the competence of determination and the character of a sailor. Rolex has been supporting numerous, world class sailing events across the planet that aims to improve the sport and aid the sailors in realizing their ambition, of becoming the best there ever was. The Rolex Commodores’ Cup is one of the many endeavours by Rolex to promote the sport of sailing. An IRC recognised event the Rolex Commodores’ Cup was first held in 1992 and is a competition between three-boat national teams. This international regatta is held with the patronage of Rolex in close collaboration with the Royal Ocean Racing Club.

The Rolex Commodores’ Cup is a biennial racing tournament that takes place over a period of seven days at Cowes in the Isle of Wright. The Rolex Commodores’ Cup is designed in such a manner that it tests the teams competing in a string of competitive events that are held on offshore and in-shore courses. All the team challenges have to be endorsed by the Members National Authorities while the crew on each boat is subject to strict regulation on the aspects of nationality and the number of professionals onboard the boat. Held from the 29^th of June to the 6^th of July 2008, the Rolex Commodores’ Cup saw a total of 15 international teams participating in this prestigious face off. Pelted by the hard rain and braving strong gusts of 30 knot wind, the sailors fought hard battle to emerge on top. The immensely talented Peter Rutters battled the low visibility and the tough competition to win his fifth title of the Rolex Commodores’ Cup. The 30 knot gale force winds compelled 5 boats to opt out of the race, though the worst affected was the small boat from Netherlands by the name of Slainte that got dismasted. Gery Trentesaux the defending champion’s racing chance was cut short after the boat he was on had a total gear failure. The Great Britain (GBR) Red Team held strong and fought the rough conditions to victory, stunning the toughest competitors as well as the spectators who had lined up to watch this international regatta. At the end of the event a prize distribution ceremony was held at the Royal Yacht Club in the evening where the winning members of GBR Red Team were felicitated and given the Rolex Commodores’ Cup along with steel and gold Rolex Submariner chronometers.

Rolex will be back to support the next Rolex Commodores’ Cup that is to be held in 2010 and is expected to attract, a lot of highly skilled teams take part in this premier racing event.

Rolex, a name that is associated with ingenuity has a remarkable history to it. A brand that has been around for several decades has been witness to the rise of an empire and it’s fall, the shift in power, change in economies, travel to the moon and beyond, breakthrough inventions and other remarkable instances of change however Rolex too has been a part of these changes. Over a period of many years Rolex has grown from a fledgling brand to a name that symbolizes perfection and precise performance. Available in an array of models that clearly reflects the diversification of ideas and design of the Rolex watches, these stunning masterpieces still embody the principal of perfection and absolute performance. The Rolex manufacturing company that was present in Canada was affiliated to the Rolex headquarters; however this company functioned as an autonomous body and introduced its own formulations until some time in the 1960’s. This unusual arrangement allowed the Canadian Rolex producing company to a series of original models that are not available anywhere else in the world. Eagerly sought after by avid collectors the Canadian Rolex watches feature a brand new design without abandoning the aspects of stunning craftsmanship or faultless performance.

The Rolex Oyster watches in the Canadian market go back as late as the 1930’s and are very different from the original Rolex design. These Canadian versions differ from the Swiss manufactured Rolex on the grounds that these Canadian Rolex’s utilize a Rolex modified ebauche movement made by Fontmelon in their construction. The movements in the Canadian watches were engraved with the words Rolex Geneve on the upper part of the plate while the bridge had nothing engraved on it. In some other varieties of the Canadian Rolex models the bridges had the name Oyster Watch Ltd. etched on to it. The Canadian Rolex watches utilized a Rolex Oyster watch case along with a patented Rolex Oyster Crown in its design. Most of these watches featured a 24 hour military dial and were usually given as presents to soldiers that were departing to Europe for service in the World War II. Many of these watches that were given to the soldiers came back to Canada with the registration number of the soldier that was inscribed on the back of the watch. Most of the Canadian variants were sold in gold-filled and stainless steel oyster cases and included models like Oyster Edison, Oyster Grenfell, Oyster Centregraph, Oyster Recorda, Oyster Lipton, Oyster Shipmate, Oyster Junior Sport, Oyster Commander, Oyster Standard and Oyster Raleigh.

Yet another variation of the Canadian Rolex watches were ones that were sold by the iconic departmental store of Canada by the name of Eatons. The watches that were sold over the counter at Eatons did not have the words Rolex or Oyster and were rechristened King of Wing’s and Solar Aqua’s. The departmental store had a specific agreement with Rolex that allowed them to give away a Rolex watch as a part of its long service awards that had nothing written on it except the words ¼ CENTURY CLUB that was inscribed across the face. Till about the late 1960’s the Canadian market had many Rolex watches that possessed the spirit of the Rolex brand but were dissimilar to the ones that were manufactured and marketed by the parent company in Switzerland.

The world today is witnessing a massive transformation in the dynamics of the economy. Major companies around the world have declared bankruptcy and are unable to carry on any further. There are numerous factors that play a role in improving the fortunes of a company or causing its downfall. However the most vital and conspicuous aspects are that of wild speculation and the unusually high rate of production fuelled by rising consumerism. Malls are overstocked and the supermarkets are overrun with a plethora of goods. Most of these products get wasted due their low shelf life and end up in disposal sight somewhere. This is in stark contrast to the high demand in low income countries where people are compelled into poverty due to the paucity of products. Markets around the world are saturated with products and most of the money earned has become digital. The impact in one sphere leads to a ripple effect and consequently affects the other areas. The vision of focusing on quality and functionality like Rolex the world leader in premium watches has been replaced by quick production without giving much thought about the target area or even the quality. Rolex has always believed in the power of patience and has built itself as a formidable company with a strong foundation, over a course of hundred years.

The most conspicuous aspect that distinguishes Rolex from the rest is that it relies on the trust of its customers that it has been able to garner over the many decades. While the markets around the world take a severe beating and companies that rose to power is just a few years tumble into oblivion, Rolex stands strong to endure the overwhelming power of financial crisis. This global financial squall has engulfed smaller countries and taken a heavy toll on their reserves as well as their economy. The Nordic country of Iceland is on the brink of a total crisis and is staggering to uphold its markets under this growing burden of worldwide meltdown. In the last year the Icelandic currency Krona has lost over 40 percent of its value in relation to the United States Dollar and the Euro. The calamitous fall in currency value is causing the lack of liquidity and may lead to the collapse of the financial sector. The digitalisation of currency makes it more susceptible to vanishing without a trace and creates more of a problem as the virtualisation currency automatically makes it intangible. Citizens of Iceland are now investing in premium Rolex timepieces that are a more substantial and a valuable commodity. Apart from being tangible Rolex ensures that the crisis around the world will not lead to the devaluation of its worth.

Rolex has been able to garner such a dependable reputation only due to the fact that right from the time of its inception it has always maintained the principal of performance through labour and crafting the finest on the basis of steadfast commitment and vision. In the face of this squall the world faces Rolex stands tall as a shining example of performance though dedication, reliability and virtuosity.