Rolex is one of the most long-standing luxury watch brands in the world. Their luxury watches have been an object of desire for more than 50 years now. Right from their celebrity endorsements to product launches, there is nothing regular or run off-the-mill when it comes to the classy brand, Rolex.

Rolex has always been renowned for its classic and unusual advertisements. One of the oldest Rolex advertisements dates back to December, 1941. If an individual goes through the archive of Rolex advertisements, it is easy to figure out the fact that Rolex was swift enough to trigger its marketing process in the right direction, depending upon the social conditions of a particular era.

This notion is echoed in an advertisement where Allied soldiers were used as the key influencing factor in order to trigger the sales of luxury Rolex watches. 1941 is a year when the entire world was enmeshed in the World War II. However, the effective advertisement and the positive results which it produced is an indicator of the fact that Rolex was effective enough to come up with bright ideas and maintain its high sales even when the world economy was facing a slowdown.

The era of World War II was a period when even the most successful Swiss companies were forced to suffer from the slump in economy. However, Rolex sales and the customer loyalty for this brand remained undeterred.

An article published in a Canadian daily, “La Presse� tells how this particular advertisement portrays two fighter planes and their respective pilots standing next to the planes, wearing their Rolex Oyster. The advertisement was particularly targeted at the Royal Canadian Air Force pilots. The ad also seems to convey the message that a luxury watch like Rolex is also equally fit to be worn in most demanding circumstances, such as wars.

There is something distinguished and classy about Rolex watches. Any individual who is worth his salt will sport a Rolex watch. The elegance of a Rolex watch can only be matched by a dance form which is as refined as ballet.Therefore the coming together of this elegant watch with an equally elegant dance form is not a wonder and has attracted the attention of a large number of people across the country.

The famous event MAD HOT is an annual fundraising gala, which is hosted by The National Ballet of Canada. There is a pretty good reason why this event attracts the attention of the masses all over the country. MAD HOT is hailed as “the best gala� by the famous newspaper, National Post. The Globe and Mail also considered it the “best fundraising event�.

The event is estimated to raise over a million dollars, which will be duly given away in charity. Like the Rolex watches, the event’s exclusivity is evident in the scintillating performances by some of the most talented ballet dancers all over the world. Karen Kain, the artistic director for the group has personally hand picked the ballet dance acts to be screened at the event.

The highlight of the show is the fact that the prizes to be given out to the awardees are none other than the elite Rolex watches from the newly launched His/Her Collection. The exclusivity of the event is equated with this super elite brand of watches.

Post performance, the guests will be treated to tempting cocktails along with an array of scrumptious appetizers and a three course dinner from the kitchen of the celebrated chef, Mark McEwan.

What’s more, the people present at the event will also get a chance to dance the night away  with the trained ballet dancer and celebrate the spirit of luxury and good times which Rolex watches exude.

To choose the right kind of watch for the most influential politician in Canada might seem like a superhuman task, but Rolex makes it uncomplicated. The Rolex Datejust would be the most subtle, classic and suitable watch for Stephen Harper. Harper is the first ever Canadian prime minister to be elected from the Conservative Party, which happened courtesy of the unification of the Canadian Alliance and the Progressive Conservative parties. The Rolex Datejust is also a unique piece because its inception was in 1945, the 40th anniversary of Rolex. Both Stephen Harper and the Rolex Datejust are first of sorts and believe in leading by example.

Harper and Datejust: The Names Echo Leadership

Stephen Harper has been a member of the Canadian Parliament since 2002, after his victory from Calgary Southwest, Alberta. He was also one of the members who founded the Reform Party but later dropped out in favor of the head of the National Citizens Coalition. Just like Harper, the Rolex Datejust also signifies leadership as it has been said to be one of the premium watches fabricated by Rolex. Versatility is a common factor binding Harper and the Datejust because of Harper’s flexibility to slip into many roles and the watch’s ability to accommodate many designs and bracelets. Both Harper and Datejust are dynamic leaders in their own way, setting new trends in leadership.

2002 was the year when Harper became the leader of the Canadian Alliance and made his return as the opposition leader in Parliament. In the federal elections in October 2008, the Conservative party led by Harper won a strong majority thus setting up the pedestal for Harper to come to power. The 1970s was the time when the Datejust was fine-tuned and was given a much smaller profile. Saphire crystal was introduced to the watch to make it look slick. Both Stephen Harper and the Rolex Datejust symbolize leadership leading to effective change.

Tennis world’s number 1 Rafael Nadal won the Rolex sponsored Monte Carlo Rolex Masters Title defeating Serbian Novak Djokovic in the final by 6-3 2-6 and 6-1. Nadal has once again proven his mettle and shown the world of tennis that he is here to rule. Rolex has also been known for its superiority in selling watches and unarguably is the brand to supersede in terms of watch sales and popularity. This victory helped Nadal take his undefeated streak to 27 games at the 1000 Clay Court ATP World Tour Masters Tournament. Rolex has had a splendid streak of selling classic watches and having the best clientele in the world. The Rolex Masters Title would be the perfect souvenir to the already fabulous collection of trophies that Nadal boasts of.

The Monte Carlo Rolex Masters and ‘Rafa’: An Ongoing Connection

Rafael Nadal is a celebrated Spanish tennis player who is currently ranked #1. He has won this tournament for the fifth consecutive year. His victory is just another addition to the long list of  tournament victories that he has under his belt. A Six-time Grand Slam Champion, Nadal also won the Gold medal at the 2008 Summer Olympics in Beijing. Rolex has been the associate sponsor of many sporting events. Nadal became the second Spaniard to win Wimbledon and the first ever Spaniard to score a victory at the Australian Open. Rolex also holds the credit for being the first watch brand ever to introduce the day date concept which changed the way time was seen.

Nadal holds the record for the highest number of consecutive victories on a single surface with 81 wins on clay and has a record of 25-1 in finals played on clay courts. Nadal is regarded as the greatest clay court player of all times courtesy his unbelievable run on the surface. Rafael Nadal is also the face of many brands, courtesy of his populariy and exceptional fan following. Apart from watches, Rolex also associates itself with causes and events. Rolex takes pride in its association with the Monte Carlo Masters whose champion is the undisputed King of the world of tennis, just like Rolex is in the arena of watches. A legend for a legend!

The Rolex Stainless Steel Daytona has a lot of admirers, especially in celebrity circles. Names like Elle Macpherson, Danielle Lloyd, Francesco Totti, Tara Reid and John Mayer swear by the Rolex Stainless Steel Daytona and have been spotted wearing the watch on many occasions. It should be noted that all of them reside in different spheres of influence, but the one thing that binds all of them together is the love and appreciation that they have for the Rolex Stainless Steel Daytona. This is because of the Daytona’s endearing features such as the self-winding chronometer.

Celebrities and their obsession for the Rolex Stainless Steel Daytona

Known for gracing the cover of Sports Illustrated Swimsuit for a record five times, Elle Macpherson has made a name worldwide for being one of the most successful models ever. The Rolex Stainless Steel Daytona signifies the fame that has come her way. Rolex Stainless Steel Daytona has been featured in many magazines, very similar to the way Macpherson has been featured in Elle magazine.

Danielle Lloyd has earned acclaim for being successful on the modeling circuit at a very young age. Her love for the Rolex Stainless Steel Daytona emerges from the fact that both are vivacious and turn eyeballs and were applauded as soon as they emerged in the public eye.

Soccer might be Italian Striker Francesco Totti’s first love, but he is equally passionate about the Rolex Stainless Steel Daytona. Known for his explosive strikes when playing for Roma or his exploits with the Italian team that recently won the World Cup, Totti is known in the world of soccer for being very passionate about the game. The Rolex Daytona has been serving buyers for the past four decades passionately with reliability and quality–two factors that Totti is known for while playing.

John Mayer may be making the world swoon to his tunes, but he prefers wearing the Rolex Stainless Steel Daytona to keep track of time. Known for achieving major label success and his alleged relationship with Jennifer Aniston, Mayer has achieved recognition in various genres of music. The Rolex Stainless Steel Daytona is also known for its versatility, allowing it to be worn with various apparel and still make an impression.

No prizes for guessing that all of the people mentioned above count on the Rolex Stainless Steel Daytona to be their timekeeper.