Olympic Gold Medalist Eric Lamaze is #1 In The Rolex World Rankings and Canada’s Athlete Of the Year

Beijing Olympic Games 2008After becoming #1 in the Rolex World Rankings and triumphing in Beijing, Olympic show jumping gold medalist Eric Lamaze has been named Canada’s Male Athlete of the Year for 2008. Eric Lamaze received the award at the 36th Canadian Sport Awards (CSA), which celebrates excellence in sports and honors the athletes and leaders who compete and inspire hope throughout the calendar year. In 2008, Lamaze, riding Hickstead, had a remarkable year, which included individual gold and team silver medals at the 2008 Olympic Games. The pair also won the $100,000 CN World Cup Grand Prix at Toronto’s Royal Horse Show, €175,000 Rolex World Cup Grand Prix in Geneva, Switzerland, $200,000 Queen Elizabeth II Cup at the Spruce Meadows North American Tournament and $200,000 CN Reliability Grand Prix Spruce Meadows National Tournament. Based on these and many other outstanding results in 2008, Lamaze took over the number one spot on the Rolex World Rider Rankings released by the Federation Equestrian International (FEI).

Lamaze with a Gold MedalLamaze’s achievements were described in detail at the awards ceremony by Equine Canada CEO, Akaash Maharaj when he said: “As the Olympic jumping gold medalist, and as the top ranked jumper in the world today, Eric Lamaze’s sporting achievements are both historic and epic in proportions. Still, more importantly, his conduct on the field has exemplified good sportsmanship: humility in victory; grace in defeat; and generosity to teammates and opponents alike. We are enormously proud of Eric as an athlete and as a Canadian, and we are grateful to the True Sport Foundation for recognizing him as Canada’s Male Athlete of the Year.” Eric Lamaze attained the Rolex #1 ranking when he won The Grand Prix Rolex, the fifth leg of the Rolex FEI World Cup™ competition. As the rider who wanted foremost to show that he is the best in the world, Eric Lamaze fought for his victory in a thrilling jump off against Meredith Michaels-Beerbaum. Olympic champion Eric Lamaze proved in 2008 in the huge Palexpo arena in Geneva that he and Hickstead could win a big indoor Grand Prix against the best of the world and deserved the Rolex #1 ranking. The Rolex World Cup Grand Prix in Geneva, Switzerland, on December 14 gave Lamaze the additional points required to take over the coveted number one spot. Lamaze currently has 3,550 points while Michaels-Beerbaum has 3,535.

“Over the past four years, I have committed myself to competing against the best in the world, which has meant spending a lot of time in Europe,” said Lamaze, 40.  “My owners, as well as a great team of people at home, have helped make that possible.  To have achieved my goal is simply incredible, and for a Canadian to be number one in the world is something we can all be proud of.” Eric Lamaze represents what Rolex sponsorship of sporting events is all about: Through hard work and dedication, he performs with the precision and the quality of a Rolex watch. As an Olympic champion and with a #1 Rolex ranking, Eric Lamaze represents the very best of the equestrian world.

Rolex World Cup Finals, Las Vegas

Posted by John Lavitt on February 26th, 2009 and filed under Rolex Marketing, Rolex Sports | No Comments »

Eva Longoria Parker: Rolex Fan, Philanthropist, and Power Couple Superstar

Eva LongoriaConsidered one of the most beautiful women in Hollywood, Eva Longoria Parker is well known as a Rolex enthusiast and a supporter of Rolex philanthropic causes. Eva Longoria Parker is married to NBA point guard Tony Parker of the San Antonio Spurs. The couple was married on July 7, 2007, because French law requires couples who marry to make their vows official at city hall. They had their lavish church wedding on July 7, 2007 in Paris. Together, they could become the ultimate Rolex couple in the limelight. Since the beginning, Rolex has found the perfect balance between athletic achievement and celebrity buzz; often combining the two branches of fame like in the case of Paul Newman and the Rolex Cosmograph Daytona. In terms of finding such a balance, Eva Longoria Parker and Tony Parker are an ideal couple, representing the very best of Hollywood and the very best of professional sports in a single loving package.

Longoria wearing Rolex DatejustA Rolex enthusiast for many years; Eva Longoria Parker enjoys both the latest Rolex designs as well as vintage Rolex watches. She has been pictured in the Hollywood press wearing a vintage stainless steel Rolex Datejust with a plastic crystal. Since the Rolex Datejust has always been at the height of fashion, it makes sense that the sexiest cast member of the hit show Desperate Housewives would wear such a timepiece. Beyond simply wearing Rolex watches, Eva Longoria Parker uses her Hollywood status and recognition to give back to the company’s charitable causes. Tony Parker & Eva LongoriaIn the 2009 Grand-Am Rolex Series racing program, Eva Longoria Parker is the celebrity chair in charge of raising funds and awareness to end childhood cancer through the Rally for Kids program. As a nationally recognized model and television star, she provides the marketing power to take the fundraising efforts to the next level.

Together with husband Tony Parker, Eva Longoria Parker could become part of the ultimate Rolex couple. Of course, Tony Parker has endorsed a less prestigious wristwatch in the past, but surely his beautiful wife can convince him to join the Rolex team. As a two-time NBA champion with the San Antonio Spurs, Tony Parker deserves to be associated with nothing but the best, and clearly his wife Eva Longoria Parker has chosen the best when she chose Rolex. It has been rumored that she will play Janet Van Dyke aka The Wasp in the upcoming Avengers film due to the fact that she has been spotted reading core Avengers titles such as The New Avengers annual and Marvel Adventures: Avengers. If Eva Longoria Parker is going to be a true superhero in the future, she needs a Rolex on her wrist and her husband Tony Parker by her side.

Eva Longoria at the SpursTony Parker lifts Eva Longoria

Posted by John Lavitt on February 3rd, 2009 and filed under Rolex Marketing | No Comments »