Rolex and the Preservation of an Art Form

Since the beginning of Rolex, time, precision and craftsmanship have been the keys to creating a timepiece of legendary proportions.  Wilsdorf and Davies recognized that in order to accomplish their vision they would need nothing less than the most skilled artisans.  (more…)

Posted by John Lavitt on September 9th, 2008 and filed under Rolex Culture | 1 Comment »

The Genesis of Rolex Watches


The Rolex watch has been associated with accuracy and prestige for over a century and is now the market leader in top quality watches. With people from all walks of life wishing they could own one of these magnificent timepieces, it is not surprising that it is the most copied and imitated watch in the marketplace. (more…)

Posted by John Lavitt on September 8th, 2008 and filed under Historical Beginings | 2 Comments »