The Rolex President is the epitome of class and elegance and is synonymous with the phrase “luxury watch.” Worn by many Fortune 500 CEOs and accomplished executives alike, the Rolex President has become a symbol of extreme accomplishment and power. Originally named the “President” for its liking by President Dwight Eisenhower after he was gifted the watch for the Allied victory over the Nazis in World War II, the Rolex Day Date/Ladies Gold Rolex is now referred to as the Rolex President and its unique, streamlined hidden-clasp bands is referred to as the Rolex Presidential bracelet.